When a company launches a new mobile/OTT app, it is very important that the mobile/OTT app works properly. This may sound simple, but you would be surprised how many issues arise during the development of a mobile/OTT app.
As a digital analyst, I am often tasked with providing quality assurance for the development builds of my clients’ new apps, which includes testing their functionality and data collection. Doing a quality assurance check of an app before launching is vital to the success of the app.
With Senior Analytics Developer, “Big Wes” Wesley Hall
July 11, 2017
12-12:45 PM EST
If you’re considering or already implementing a mobile geofencing program, do you know how to get the most engagement with your customers? Find out how to optimize your program to drive campaign and outreach strategy.
Join our open forum where MaassMedia Lead Technology Developer Wesley Hall will provide a Mobile Geofencing overview and Q & A. In this 45-minute session, Wesley will help you explore whether geofencing could be be right for your business. Expect to come away with strategies for making a business case, and a technical understanding of in-house and SaaS implementations. Continue reading >
Philadelphia, PA—DC-based business travel start-up Upside has tapped Philadelphia digital analytics firm MaassMedia to develop a multi-channel marketing analytics platform that will provide the website’s executive, marketing, and content teams with data and insights to inform strategic and tactical planning decisions.
Over the last 12 years I have had the distinct pleasure of participating in many Digital Analytics Association (DAA) activities, from attending Symposia, to chairing Awards for Excellence galas, to co-leading the Philadelphia chapter.
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