Seeking comprehensive measurement of audiences’ content consumption behaviors across digital devices and platforms?
Nielsen Digital Content Ratings (DCR), powered by Adobe, the industry’s first comprehensive measurement platform for digital content, provides this insight into digital audiences. Digital Content Ratings provides content owners with metrics matching those of traditional television such as average audience, reach, frequency, gross rating point (GRP) and time spent, and insights about viewership, that can in turn be used by advertisers and agencies to more accurately plan purchasing of ad inventory associated with digital content.
Lynette Chen is a senior analytics consultant with a passion for telling interesting stories with data and visualizations. She has experience creating web and social data analyses as well as reporting dashboards for clients across various industry verticals. Continue reading >
The power of data comes from the analysis itself. However, the power of the analysis depends on how that data is presented. An analyst can pour hundreds of hours into the depths of Excel madness, but ultimately all that matters are the insights that are delivered to the business leaders. Good data visualizations have the ability to convey key insights more effectively, while bad visualizations have the ability to derail a presentation. Or worse – inaction on critical learnings.
Note: The data visualizations in this article are contributions from our friends at Sweetspot Intelligence.
Television networks like ABC, MTV, and Bravo earn money when their viewers see ads while tuning in to shows. Whether that’s on OnDemand, in an app, or through the web, networks need to make viewers watch as much TV as possible if they want to monetize their ad space. To develop strategies to do this, however, they shouldn’t study the behavior of all viewers. They should focus on the top 20% of their viewer base.
In 2017, will there be a live stream video beating BuzzFeed’s record viewership from last year? Will cognitive analytics become a thing? What kinds of disruptions can we expect?
MaassMedia’s digital analysts share their digital analytics predictions for 2017, some real, and some facetious. Tell us which ones you believe will come true by answering this survey, and you could win a $50 gift certificate to Amazon at the end of the year.