Unlock the science behind obtaining audience feedback, and discover what they really thought of your innovation project.
The purpose of many newsroom innovation projects, like those the Guardian Mobile Innovation Lab carries out, is to test out new formats and features that deliver news in new and better ways. To measure the success of these projects, it’s important to understand whether or not people engaged with the format in the way you intend them to, and also to understand what they thought about the new experience. A great way to get that understanding is to ask your users for feedback, which the mobile lab does at the end of each experiment by sending them a survey.
Chris Meares, VP Analytics, will be joining more than 25 top industry leaders at this impressive online digital marketing and analytics summit.
Philadelphia, Pennsylvania November 2, 2017 — MaassMedia, LLC today announced that it is participating in the 2017 Analytics Summit. Participants in this virtual summit include industry leaders in the advancing web and mobile app analytics space. Chris Meares was selected to participate in the event by ObservePoint based on his influence in digital marketing and analytics leadership. Continue reading >
At this year’s premier Analytics Summit, top industry leaders in digital marketing and analytics will discuss innovative and effective methods for optimizing your business’s marketing techniques. These leaders will offer their web analytics and digital marketing tips in a series of rapid-fire online presentations in this free, virtual event. Continue reading >
Heading to eMetrics Summit in NYC? On October 31, after the conference, venture to the Houndstooth Pub in Hell’s Kitchen for a happy hour networking event sponsored by MaassMedia and Sweetspot. Drinks and snacks are on us! Register here.
It’s that time again — time to get our spook on and recap some of the scariest big data and analytics nightmares we’ve experienced over the years. Join us in this thrilling and spine-tingling post from the MaassMedia team and our Partners at Sweetspot as we reveal the stories that really keep us up at night.
Despite the strain on resources and energy, the holidays are the most wonderful time of year for data-driven eCommerce professionals. High traffic and large purchase sizes offer rich customer data for robust analysis.
However, three challenges retailers face during the holiday season (and, in reality, all year round) include:
1. How to extract meaningful, actionable insights from analytics data
2. How to ensure data is accurate for decision-making
3. How to meet deadlines for development work to capture data