Whether you lead an analytics, marketing, sales, or digital team, or work directly with executives, knowing how to craft an effective story with data will enable you to better guide your organization in making informed decisions.
In this Ebook, “Dashboard Harmony: How to use data storytelling to deliver actionable reports,” produced in partnership with Sweetspot Intelligence, we cover:
– Understanding your audience
– The do’s and don’ts of delivering actionable data stories
– Using context to craft personalized stories that incite action
– Framing your story based on your KPIs
– And much more!
Download the ebook today to learn the most effective techniques for data storytelling success.
This weekend, in between shuttling kids around for soccer and lacrosse practice and attempting to watch some college basketball, I came across a really interesting string of thoughts about the state of digital analytics from my colleague, Jason Thompson, on Twitter.
I’ve been wrestling with some thoughts about the future of digital analytics, and those thoughts scare me but i think they need to be talked about.
— jason thompson (@usujason) March 23, 2018
Last Monday, the Guardian Mobile Innovation Lab hosted an event in honor of the completion of its 2-year long mobile news delivery experimentation project.
Throughout the project, MaassMedia partnered with the Lab to develop metrics frameworks, survey questions, and analyses that assessed user engagement with experimental news formats designed specifically for mobile, including their real-time election updates from the U.S. Election, Olympics result notifications during Rio 2016, and several others. Continue reading >
Researchers believe storytelling developed and became part of our culture before language was fully established.
Storytelling continues to be deeply woven into the fabric of our being today. It’s how we communicate information to our co-workers, friends and family. It drives the film, television and publishing industries. It’s a powerful tool, and essentially how we connect as a species. Continue reading >