Almost 10 years ago I founded a digital analytics consulting firm called MaassMedia to help big companies get more out of their data. A co-worker of mine at the company where I had been the Head of Ecommerce gave me my first big break with a monthly retainer to provide dedicated professional analytics services to his business unit. Since that day we have grown to become one of the leading digital analytics shops in the country, an achievement I attribute primarily to two factors: Read More
WE PREPARE YOUR ANALYTICS PROGRAM FOR GROWTH
Researchers believe storytelling developed and became part of our culture before language was fully established.
Storytelling continues to be deeply woven into the fabric of our being today. It’s how we communicate information to our co-workers, friends and family. It drives the film, television and publishing industries. It’s a powerful tool, and essentially how we connect as a species. Read More
Without the right processes and tools, it’s easy for a digital analyst to spend more time pulling and organizing data than reporting their findings and delivering meaningful analyses.
What can organizations do to ensure the right processes and tools are in place? Read More
A FEW OF OUR CLIENTS
Our clients come in all shapes and sizes, but they all believe in the power of data.