Over the last 12 years I have had the distinct pleasure of participating in many Digital Analytics Association (DAA) activities, from attending Symposia, to chairing Awards for Excellence galas, to co-leading the Philadelphia chapter.
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I’m a partner at MaassMedia and VP, Client Services – I’ve been with MM since Oct 2016 and have had a 23 year career in digital analytics and consulting. Companies I’ve worked for include: Semphonic, Ernst & Young, Bell Atlantic, Verizon, NetGenesis and SAIC. I’ve written The Executive’s Guide to Web Site Measurement and Testing, and was a co-founder of and lead researcher for The CMSWatch Web Analytics Report. I’ve been a frequent contributor to CMSWire. I’ll be speaking at DAHub in October and DX Summit in November later this year. Continue reading >
Do your social media reports accurately demonstrate your achievement of marketing campaign goals? Are you or your stakeholders frustrated that all of your “likes” and “followers” haven’t translated to new business or ROI?