Philadelphia, PA—DC-based business travel start-up Upside has tapped Philadelphia digital analytics firm MaassMedia to develop a multi-channel marketing analytics platform that will provide the website’s executive, marketing, and content teams with data and insights to inform strategic and tactical planning decisions.
Over the last 12 years I have had the distinct pleasure of participating in many Digital Analytics Association (DAA) activities, from attending Symposia, to chairing Awards for Excellence galas, to co-leading the Philadelphia chapter.
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I’m a partner at MaassMedia and VP, Client Services – I’ve been with MM since Oct 2016 and have had a 23 year career in digital analytics and consulting. Companies I’ve worked for include: Semphonic, Ernst & Young, Bell Atlantic, Verizon, NetGenesis and SAIC. I’ve written The Executive’s Guide to Web Site Measurement and Testing, and was a co-founder of and lead researcher for The CMSWatch Web Analytics Report. I’ve been a frequent contributor to CMSWire. I’ll be speaking at DAHub in October and DX Summit in November later this year. Continue reading >