This post is an introduction to the topic of “Create Your Own Custom Social Engagement Rate – A How To” which we will jointly discuss in our webinar with Sweetspot Intelligence on June 15, 2017 at 1pm EST. Sign up HERE if you would like to learn more.
Rebecca is a senior digital analyst who joined MaassMedia in July 2016. With an MS and background in neuroscience, Rebecca has extensive experience in a variety of analytics settings. Recently returning to digital analytics, Rebecca has practiced in a number of industries ranging from media, non-profit, intellectual property and retail. Naturally curious and with an eye towards detail, Rebecca enjoys providing perceptive insights across a full range of client engagements. Continue reading >
“In God we trust, all others must bring data,” the statistician William Deming once said.
There’s a lot that is appealing to me about Deming’s assertion that there is truth in numbers. As the owner of an analytics consulting firm that specializes in helping companies make better business decisions based on data, I’ve always found the truth in numbers to be strangely comforting. It is one of the reasons I gravitated to the field of digital analytics.
Evan is a senior digital analyst who joined MaassMedia in March 2016. He has a passion for building strong analytics programs by working with stakeholders to develop infrastructure, governance, processes and solutions that put the right information in the hands of end-users when they need it most.
This was originally published on LinkedIn on March 30, 2017.
I started writing this on my flight back east from Adobe Summit. I was listening to Bob Dylan’s Rare and Unreleased Collection. It’s Wednesday today and it’s time to post this.
I’ve already posted some of what I was doing when not inside the conference and a lot of you have seen these already: Outsider’s Guide to Adobe Summit and Outsider’s Guide to Adobe Summit – Part 2