You’ve built a connection with your customers. Sales are up. Everything is running smoothly with your mobile app. But you’re not one to settle. So, how can you make your marketing campaigns hyper-focused?
Start by considering mobile phone usage. We are seamlessly connected in today’s world. It’s time to leverage this tremendous opportunity in the form of Mobile Geofencing.
Google Sheets was not originally created as a data visualization tool, but it has been flexible enough that many people use it for dashboarding. But with recent and ongoing improvements to Data Studio, including unlimited free reports, Data Studio has become a real contender against Google Sheets.
Which tool should your organization use for dashboarding? Each has its own pros and cons. Deciding on which tool to use depends on your role within your organization and your business needs. Are you a marketing executive looking for an intuitive tool to display high-level metrics? Or are you an analyst that will need to incorporate advanced calculated metrics in a dashboard?
The following checklist of benefits can help you make a decision. Read More
The following article by Greg Molyneaux was recently featured in the Summer Issue of OTT Video Executive Magazine. To download a pdf of the article as it was originally published, click here.
When a company launches a new mobile/OTT app, it is very important that the mobile/OTT app works properly. This may sound simple, but you would be surprised how many issues arise during the development of a mobile/OTT app.
As a digital analyst, I am often tasked with providing quality assurance for the development builds of my clients’ new apps, which includes testing their functionality and data collection. Doing a quality assurance check of an app before launching is vital to the success of the app.
With Senior Analytics Developer, “Big Wes” Wesley Hall
July 11, 2017
12-12:45 PM EST
Are you considering or already implementing a mobile geofencing program?
Do you have the marketing finesse and technical savvy to get the most out of it?
In this exclusive Q&A, “Geofencing Under the Hood,” MaassMedia Senior Analytics Developer Wes Hall will share his expert tips and answer your questions on how to use analytics to execute highly-targeted mobile marketing campaigns with geofencing.
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Philadelphia, PA—DC-based business travel start-up Upside has tapped Philadelphia digital analytics firm MaassMedia to develop a multi-channel marketing analytics platform that will provide the website’s executive, marketing, and content teams with data and insights to inform strategic and tactical planning decisions.
Over the last 12 years I have had the distinct pleasure of participating in many Digital Analytics Association (DAA) activities, from attending Symposia, to chairing Awards for Excellence galas, to co-leading the Philadelphia chapter.
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Unless you currently live under a rock, you will probably not be shocked by my next statement.
Videos on both the web and mobile are performing well.
One-third of all activity spent online is spent watching video. So how do you know if your videos are engaging viewers?
I’m a partner at MaassMedia and VP, Client Services – I’ve been with MM since Oct 2016 and have had a 23 year career in digital analytics and consulting. Companies I’ve worked for include: Semphonic, Ernst & Young, Bell Atlantic, Verizon, NetGenesis and SAIC. I’ve written The Executive’s Guide to Web Site Measurement and Testing, and was a co-founder of and lead researcher for The CMSWatch Web Analytics Report. I’ve been a frequent contributor to CMSWire. I’ll be speaking at DAHub in October and DX Summit in November later this year. Read More
Wes will be joining more than 25 industry leaders at this impressive online mobile marketing and analytics summit. Register.
Do your social media reports accurately demonstrate your achievement of marketing campaign goals? Are you or your stakeholders frustrated that all of your “likes” and “followers” haven’t translated to new business or ROI?
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