When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur overnight. So, why then, in the enterprise, do we expect that digital transformation can occur over the course of a year or two? Continue reading >
MaassMedia is excited to announce the launch of its comprehensive analytics training program for organizations. MaassIQ Digital Analytics Training is a customizable program, offering course tracks in Google Analytics, Adobe Analytics, Data Visualization, and Strategy that meet the needs of your employees and your company’s use cases. CEO Aaron Maass founded MaassMedia with the mission of training analytics consultants to move beyond crunching numbers and building dashboards to provide organizations with strategic guidance to move their businesses forward. Now, MaassMedia is taking Aaron’s vision for training directly to the organization. Continue reading >
Plummeting print subscriptions, digital ad blockers and unstable ad revenues continue to threaten the digital news industry. Publishers have been experimenting with ways to strike a balance between readership and revenue. Now more than ever, paywalls have become a critical lifeline. About 80% of U.S. newspapers have launched digital paywalls (then withdrawn, retooled and re-launched several times) with varying results. There are many different reasons why paywalls can succeed or fail. Regardless of what type of paywall you employ, developing a measurement strategy to determine the paywall’s impact on subscriptions and revenue is critical to discovering your site’s strengths and weaknesses. Continue reading >
Tools like Google Analytics have revolutionized how we track and monitor user activity on websites. However, analytics tools for tracking use of mobile applications have lagged behind. How do you derive insights from interactions with your mobile apps with as much precision as you can track interactions with your website? Continue reading >
The human brain is a complicated, information-processing system. It controls and coordinates actions and reactions with the information it ingests.
How you process information, and the process you create to follow up on what you do with information, separates each person from the next. A person who follows a “process” is considered more organized, effective, and knowledgeable than someone that does not.