MaassMedia to Present at Virtual Analytics Summit, with 5000+ Attendees

By | Event | No Comments

Chris Meares, VP Analytics, will be joining more than 25 top industry leaders at this impressive online digital marketing and analytics summit.

Philadelphia, Pennsylvania November 2, 2017 — MaassMedia, LLC today announced that it is participating in the 2017 Analytics Summit. Participants in this virtual summit include industry leaders in the advancing web and mobile app analytics space. Chris Meares was selected to participate in the event by ObservePoint based on his influence in digital marketing and analytics leadership. Read More

Analytics Horror Stories

By | Analytics, Career, Event, Insight | No Comments

Heading to eMetrics Summit in NYC? On October 31, after the conference, venture to the Houndstooth Pub in Hell’s Kitchen for a happy hour networking event sponsored by MaassMedia and Sweetspot. Drinks and snacks are on us! Register here.

It’s that time again — time to get our spook on and recap some of the scariest big data and analytics nightmares we’ve experienced over the years. Join us in this thrilling and spine-tingling post from the MaassMedia team and our Partners at Sweetspot as we reveal the stories that really keep us up at night.

Read More

For Retailers: Analytics for a Stress-Free Black Friday & Cyber Monday

By | Analytics, Optimization | No Comments

Despite the strain on resources and energy, the holidays are the most wonderful time of year for data-driven eCommerce professionals. High traffic and large purchase sizes offer rich customer data for robust analysis.

However, three challenges retailers face during the holiday season (and, in reality, all year round) include:

1. How to extract meaningful, actionable insights from analytics data

2. How to ensure data is accurate for decision-making

3. How to meet deadlines for development work to capture data

Read More

Analytics that WOW: How Aaron Maass and Sergio Maldonado approach turning big data into useful data

By | Analytics, Career, Event, MaassMedia | No Comments

Heading to eMetrics Summit in NYC? On October 31, after the conference, venture to the Houndstooth Pub in Hell’s Kitchen for a happy hour networking event sponsored by MaassMedia and Sweetspot. Drinks and snacks are on us! Register here.

How do you turn big data into useful data?

First and foremost, it takes inquisitive people that see the patterns that lie beneath the surface.

As founders of Sweetspot and MaassMedia (respectively), Sergio Maldonado and Aaron Maass both believe that a strong data analytics strategy means not just solving problems and finding answers, but asking the right questions. After working in marketing analytics at Comcast and DuPont, Aaron founded MaassMedia with the mission to train analytics consultants to move beyond crunching numbers and building dashboards. Without focusing on creating a strong foundation, earning trust, and building stronger relationships, analytics insights and growth plans often fall flat.

Read More

Video Analytics Hacks: A Custom Solution for Tracking Your YouTube Videos

By | Google Analytics, Video Analytics | No Comments

Averaging about 30 million users watching over 1 billion videos per day, YouTube is unarguably the world’s most popular online video delivery platform. Given its unparalleled reach and its almost seamless website integration, it’s no wonder so many businesses use YouTube for video content delivery on their own websites (rather than their own native video players).

Read More

Meet Aaron, MaassMedia Founder & CEO

By | MaassMedia | No Comments

I love business. I filed for a patent when I was 12, had my own stockbroker when I was 14, started a business club when I was 16, and over the years have founded 3 start-ups and worked for some of the world’s largest companies. Not many things excite me more than understanding the psychology behind why people buy. In my current role as the CEO of MaassMedia, I love working with and growing our team of super smart analysts to help our clients unlock unseen possibilities with data.
Read More

How Push Notifications Increase Reader Engagement with Mobile News

By | Analytics | No Comments

How can news organizations provide an engaging, mobile-only experience that improves reader retention and loyalty? News organizations and publishers have been working tirelessly to improve the mobile news experience. Push notifications, straddling the line between valuable information and just plain annoyance, have recently peaked as a means to provide readers with news updates in real-time.

Read More

How to Tame the Data Beast: Building a Data Warehouse

By | Analytics, Insight, Tips and Tricks | No Comments

Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect data from these siloed sources takes up time and resources. When data resides in siloed systems, it becomes extremely difficult to understand a customer journey through the entire sales cycle.

Read More