I recently became a Data Analyst at MaassMedia and one of my initial projects was to blog about a subject that involved data analysis. I took some time to think about a subject that would involve the appropriate elements to make a good blog that involved in depth data analysis to prove or disprove a hypothesis. Continue reading >
So how does one go about studying for the Google Analytics IQ test? There are thousands of blogs out there trying to convince you that they have the magic formula. That in three days of intensive studying, you too can be an expert in Google Analytics. Continue reading >
There is nothing that can create widespread fear and panic in the world of digital marketing quite like a change in Google’s search algorithm. While updates are made about 500-600 times a year, most changes are minor enough to go unnoticed. A major overhaul, though, can cause a significant amount of stress for digital marketers everywhere. Continue reading >
One of the things I love about MaassMedia is that we have opportunities to test all types of digital analytics tools, with features ranging from dashboarding to data visualization. One of our latest discoveries is Wayin, a social intelligence tool that measures real-time social content.