Digital Analytics is a relatively new industry, and if compared to the lifespan of a human being, it really is probably still a pre-teen at this point. I have had the pleasure of spending most of my career in Digital Analytics; although, when I started back in 2005, it was web analytics and it was mainly based on analyzing website log files. So even though it has definitely advanced in both technology and sophistication over the past ten years, it is definitely not an adult by any means. With that said, I sometimes wonder what the future of digital analytics looks like, how much more sophisticated it will become and how it will be utilized in 10 years. Continue reading >
So we just got through the July 4th holiday, business has slowed down as clients and partners are enjoying their summer vacations and the Phillies are terrible. Not much to look forward to until Labor Day…except that I’ve got a great idea that will spark your team’s creative spirit and drive your business forward all in one day. It’s time for you to host a hackathon.
Thank you to the nearly 150 people that shared their time and insights with us at the third annual Digital Analytics Association (DAA) DC Symposium. This year’s symposium, “Harnessing the Power of Digital Analytics for the HIPPOS, Honchos and Home Team,” focused on practical tips for analysts at all levels. Here are some of our favorite takeaways from the event. Continue reading >
I recently became a Data Analyst at MaassMedia and one of my initial projects was to blog about a subject that involved data analysis. I took some time to think about a subject that would involve the appropriate elements to make a good blog that involved in depth data analysis to prove or disprove a hypothesis. Continue reading >