Last week I attended the San Francisco edition of the eMetrics Summit. This was my first time attending so I”ll be able to give you a rookie”s view of the experience. Full disclosure, I was also a presenter as I took part in a data visualization competition and gladly won. #brag
For a number of years I’ve been hearing executives, analysts and industry peers a like talk about customer segmentation. This is not a new topic, but a topic I feel is somewhat overlooked and deserves a fresh look.
In the digital analytics field the latest talk around customer segmentation has been focused on creating custom individualized experiences for each unique visitor to one’s site. Continue reading >
If you are a digital analyst, you’ve probably wished for the ability to alter your implementation without a code change. If you’re the developer on the other side, you likely had the exact same wish. For Adobe Analytics customers, processing rules present a way to control how data is handled after data collection through custom logic. Processing rules permanently impact Adobe Analytics data, so before you get started, you must pass the Adobe Analytics Processing Rules Test, even if you are an account administrator. Continue reading >
You still have a few hours left to snag a gift for that special someone. The marketing emails are coming in hot, promising overnight shipping on clothing, jewelry, candy, and just about every other product. The ads are working, as more people are spending their precious discretionary income on Valentine’s Day than ever before. Continue reading >