Stop Asking What’s Best

By | Insight, Tips and Tricks | No Comments


What is the best time of day to send an email?

What was my best promotion?

What was my best marketing campaign?

What is the best way for me to waste my time?

As an Analytics consultant, I am always getting this type of question from clients eager to understand the platonic ideal “best” option for their business so that they can move forward and easily implement new strategies that will improve their business.   Read More

Social Winners at The Golden Globes

By | Analytics, Event | No Comments

The 73rd Annual Golden Globe Awards celebrated television and motion picture achievements on Sunday. The official kickoff to awards season was seen in more than 236 countries worldwide, and dished out more than two dozen Golden Globes. We took a closer look at the 4.3M tweets mentioning variations of the term “Golden Globes” to see what trended on Twitter on the day of and the day following the awards.

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Winning Powerball and Other Unlikely Events

By | Event, MaassMedia, News | No Comments

At the time of this writing, the value of the U.S. multi-state Powerball Lottery is estimated to climb to a whopping $1.3 billion by the next drawing at 10 p.m. ET on Wednesday, January 13.  Your odds of winning the lottery are a staggering 1 in 292,000,000.  Matching all six Powerball numbers is unlikely for sure, but it’s certainly not impossible. To help you feel a bit more optimistic about your chances, we have compiled several other unlikely events that are also improbable but not impossible. Read More

Introducing MaassMedia’s Digital Analytics Service Packages

By | Analytics, MaassMedia | No Comments

One of our goals as a boutique digital analytics firm is that we want every organization, no matter the size, to have the opportunity to use their data to help them reach their business objectives.  To help achieve this, we would like to introduce the MaassMedia “Digital Analytics Service Packages.”  These packages will allow our customers to select a plan that best fits their needs and their budgets. Read More