The 58th Grammy Awards aired Sunday night, hosted by LL Cool J at the Staples Center in Los Angeles. The most prestigious of awards for musical artists had a few standout stars. Taylor Swift nabbed seven nominations for her hit record 1989, edged out by rapper Kendrick Lamar, who had 11 Grammy nominations, more than any other artist this year. Read More
What is the best time of day to send an email?
What was my best promotion?
What was my best marketing campaign?
What is the best way for me to waste my time?
As an Analytics consultant, I am always getting this type of question from clients eager to understand the platonic ideal “best” option for their business so that they can move forward and easily implement new strategies that will improve their business. Read More
The 73rd Annual Golden Globe Awards celebrated television and motion picture achievements on Sunday. The official kickoff to awards season was seen in more than 236 countries worldwide, and dished out more than two dozen Golden Globes. We took a closer look at the 4.3M tweets mentioning variations of the term “Golden Globes” to see what trended on Twitter on the day of and the day following the awards.
At the time of this writing, the value of the U.S. multi-state Powerball Lottery is estimated to climb to a whopping $1.3 billion by the next drawing at 10 p.m. ET on Wednesday, January 13. Your odds of winning the lottery are a staggering 1 in 292,000,000. Matching all six Powerball numbers is unlikely for sure, but it’s certainly not impossible. To help you feel a bit more optimistic about your chances, we have compiled several other unlikely events that are also improbable but not impossible. Read More
One of our goals as a boutique digital analytics firm is that we want every organization, no matter the size, to have the opportunity to use their data to help them reach their business objectives. To help achieve this, we would like to introduce the MaassMedia “Digital Analytics Service Packages.” These packages will allow our customers to select a plan that best fits their needs and their budgets. Read More
According to its official site, Times Square Ball drops have been happening since 1907 with the first New Year’s Eve Ball that was made of iron and wood. Now-a-days “drops” of all kinds happen across the world, and your pals at MaassMedia would like to toast 2015 by sharing some of the more interesting American drop celebrations that we’ve uncovered on our internet travels. Read More
One of our jobs as an analytics firm is to help our clients become better at making decisions based on data. However, data-driven decision-making is much easier said than done.
To get my brain used to thinking about data in business, I like to practice by thinking about it in my personal life, as well. Read More