As we move into the final weeks leading up to the 2016 Presidential Election, most people have made up their minds who they’re voting for. According to a recent SurveyMonkey poll of more than 28,000 voters conducted between September 26 and October 2, forty percent responded that they like Clinton and dislike Trump, and 38 percent like Trump and dislike Clinton. In both cases, these groups said they are set in their decision and will cast their vote that way come election day.
People are talking about you, not to you.
There’s more to social media than direct mentions and @ symbols. If your brand hasn’t started to use social listening to derive deep digital insights about consumer frustrations and desires, you’re missing out on 91% of the conversation about you. Continue reading >
In our last blog post, Alisa Gross and Evan Fink examined the health of the data science job market. The data shows a significant opportunity, both for the data scientists looking for jobs and the companies that want to hire them. Just about everyone needs a data expert.
If you’re hiring someone to analyze data, finding them is not the hard part. Finding the right person is, since all data analysts are not created equal. Continue reading >
Around 2008, D.J. Patil and Jeff Hammerbacker, who led the analytics teams at LinkedIn and Facebook respectively, coined the term data scientist to describe the people who manage big data and have the talent to pull insights from it. A few short years later, the Harvard Business Review christened the role as the sexiest job of the 21st century. The opportunity for data scientists continues to skyrocket across organizations of every shape and size – from scrappy startups to established enterprises.
Hundreds of analytics professionals descended on Disney’s Contemporary Resort for the 2016 Disney Data & Analytics Conference on August 31 – September 1. There were people from all aspects of research & analytics, and the conference featured a mix of topics, from attribution modeling and forecasting methodologies to broader business and management strategies. Continue reading >