Last Monday, the Guardian Mobile Innovation Lab hosted an event in honor of the completion of its 2-year long mobile news delivery experimentation project.
Throughout the project, MaassMedia partnered with the Lab to develop metrics frameworks, survey questions, and analyses that assessed user engagement with experimental news formats designed specifically for mobile, including their real-time election updates from the U.S. Election, Olympics result notifications during Rio 2016, and several others.
Lynette Chen, Senior Analytics Consultant at MaassMedia, had the opportunity to present our work measuring user engagement with the Guardian mobile experiments. Lynette’s panel, “Analyzing the Success of Mobile Innovation Projects” focused on how net interaction rate, a metric we designed to gauge how positive or negative a mobile experience was for the user overall, enabled the Lab to better ascertain the effectiveness of their experiments.
Lynette’s presentation received a strong response, especially on Twitter. Catch some of the highlights!
To learn more about the analyses MaassMedia worked on with the Lab, read:
To get the full transcript and all presentations from the event, which featured presentations from the Guardian Mobile Innovation Lab team, as well as Aron Pilhofer, James B. Steele Chair in Journalism Innovation at Temple University and panelists from the Wall Street Journal, The Washington Post, Univision Noticias, The New York Times, and WBUR check out: