Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect data from these siloed sources takes up time and resources. When data resides in siloed systems, it becomes extremely difficult to understand a customer journey through the entire sales cycle.
You’ve built a connection with your customers. Sales are up. Everything is running smoothly with your mobile app. But you’re not one to settle. So, how can you make your marketing campaigns hyper-focused?
Start by considering mobile phone usage. We are seamlessly connected in today’s world. It’s time to leverage this tremendous opportunity in the form of Mobile Geofencing.
When a company launches a new mobile/OTT app, it is very important that the mobile/OTT app works properly. This may sound simple, but you would be surprised how many issues arise during the development of a mobile/OTT app.
As a digital analyst, I am often tasked with providing quality assurance for the development builds of my clients’ new apps, which includes testing their functionality and data collection. Doing a quality assurance check of an app before launching is vital to the success of the app.
This post is an introduction to the topic of “Create Your Own Custom Social Engagement Rate – A How To” which we will jointly discuss in our webinar with Sweetspot Intelligence on June 15, 2017 at 1pm EST. Sign up HERE if you would like to learn more.
The power of data comes from the analysis itself. However, the power of the analysis depends on how that data is presented. An analyst can pour hundreds of hours into the depths of Excel madness, but ultimately all that matters are the insights that are delivered to the business leaders. Good data visualizations have the ability to convey key insights more effectively, while bad visualizations have the ability to derail a presentation. Or worse – inaction on critical learnings.