Do your social media reports accurately demonstrate your achievement of marketing campaign goals? Are you or your stakeholders frustrated that all of your “likes” and “followers” haven’t translated to new business or ROI?
This post is an introduction to the topic of “Create Your Own Custom Social Engagement Rate – A How To” which we will jointly discuss in our webinar with Sweetspot Intelligence on June 15, 2017 at 1pm EST. Sign up HERE if you would like to learn more.
People are talking about you, not to you.
There’s more to social media than direct mentions and @ symbols. If your brand hasn’t started to use social listening to derive deep digital insights about consumer frustrations and desires, you’re missing out on 91% of the conversation about you. Continue reading >
The Democratic National Convention (DNC) was held last week in Philadelphia, PA, home to our MaassMedia office. This historical election season already prompted a lot of conversation. In terms of TV viewership, an average of roughly 28 million viewers watched Hillary Clinton’s acceptance speech on the final night of the DNC, according to initial Nielsen ratings data. In comparison, 30 million watched the final night of the Republican National Convention (RNC) the previous week in the preliminary ratings, and at the 2012 DNC, 35.7 million watched the final evening’s broadcast. According to Nielsen, CNN averaged 7.5 million viewers; MSNBC averaged 5.3 million viewers, NBC 4.5 million viewers, ABC 3.8 million viewers, CBS 3.6 million viewers and Fox News 3.0 million viewers. Continue reading >
Here at MaassMedia, some of us are hooked onto Pokémon GO too. In addition to increasing our daily exercise amount to catch Pokémon, we were also curious about what the data had to say about the game. While we don’t have direct access to game data, we can use Twitter data from Spredfast and search data from Google as alternative proxies to understand player behavior as it is likely that the majority of users talking and searching about the game are current or potential players. Continue reading >