Do you think dealing with data is painful? Are you getting FOMO attacks because you think everyone is getting great insights and you’re just looking at a bunch of numbers that don’t really “say” anything? Are you getting tired of all the hype around “data driven digital transformation” and other such corporate speak?
If you answer yes, or even let yourself think of answering yes to at least one of those questions, then, take a breath, sit back, get yourself a White Russian, and let’s get some friendly advice from none other than our good friend, the Dude – that’s right, Jeff Lebowski. Continue reading >
How the Guardian Mobile Lab and MaassMedia efficiently analyzed qualitative data from thousands of survey responses with natural language processing.
In a recent article, “Analysis Without Benchmarks: An Approach for Measuring the Success of Mobile Innovation Projects,” we discussed how MaassMedia and the Guardian Mobile Innovation Lab worked together to develop survey questions that enabled the lab to analyze users’ reactions to new mobile news formats (such as their experiment sending real-time updates on the 2016 US presidential election results to users’ lock screens). Here we’ll explain why we include open-ended questions in these feedback surveys, and how we developed a natural language processing algorithm to evaluate the sentiment of thousands of users’ free-form responses.
Despite the strain on resources and energy, the holidays are the most wonderful time of year for data-driven eCommerce professionals. High traffic and large purchase sizes offer rich customer data for robust analysis.
However, three challenges retailers face during the holiday season (and, in reality, all year round) include:
1. How to extract meaningful, actionable insights from analytics data
2. How to ensure data is accurate for decision-making
3. How to meet deadlines for development work to capture data
We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with few borders. Along the way, we make associations, complete transactions and leave digital footprints.
As digital marketers, we are always looking for new and innovative ways of reaching customers in this brave, new world. Mobile geofencing represents one of the most real-time ways for businesses to connect with users.
How can you tell if mobile geofencing is right for your business? Continue reading >
Personalization can play a big part in any mobile ecommerce strategy, but only if you remember the golden rule: personalization is a two-way street.
For your customer, it’s a way to receive relevant content and offers so they can make decisions more quickly. For you, it’s about increasing purchases, improving customer satisfaction and loyalty, and deploying budget and resources more efficiently.
As you build your personalization process for mobile ecommerce, the following tips will help you leverage analytics to build increasingly focused messaging and offers. Continue reading >