A “famous” story in the data analytics community occurred in America during WWII, a time when the most skilled engineers and scientists worked together to solve our country’s most challenging problems. Through compiling data about post-battle plane damage, these talented individuals thought they might be able to improve plane structures to protect them against enemy fire. Discovering that the planes which had returned from battle were often shot around the wings, this team decided to add extra armor to the wings of new fighter planes. Unfortunately, this strategy did not impact the survival rate of planes. Continue reading >
This blog was originally published on LinkedIn Pulse by Adam Gitzes on January 5, 2016.
The most valuable e-commerce consumer is a “habitual consumer.” A habitual consumer will purchase multiple times through the same brand’s website at full price, with little to no marketing driving the purchase. Habitual consumers drive the highest profits for companies. Therefore, the more habitual consumers a company has, the healthier its long-term financial outlook will be.
Companies spend a lot of money on marketing all of the time without knowing how effective it is. This is because marketing’s goal is to drive incremental sales lift, and that “incremental” term is very challenging to measure. Incremental sales driven by marketing can be considered (Actual Sales – Sales that would have happened without marketing). How can companies know if a sale would not have happened without marketing? Continue reading >
Instagram recently announced that it will be changing its feed so that posts will no longer appear in reverse chronological order. Instead, Instagram will be launching an algorithm to sort posts based on “the likelihood you’ll be interested in the content.” The Instagram community has been freaking out over what this means. What goes into the algorithm? Will my organic posts ever be seen? Continue reading >
Imagine walking into a store that changed on the fly not just for you but based on events going on around you. Dynamic environments are extremely difficult in the physical world, but represent one of the most exciting capabilities of the digital world. Continue reading >