Over the last 12 years I have had the distinct pleasure of participating in many Digital Analytics Association (DAA) activities, from attending Symposia, to chairing Awards for Excellence galas, to co-leading the Philadelphia chapter.
Continue reading >
Sitting in the Salt Lake City airport waiting to board my flight to head back to Philadelphia, I am trying to wrap my head around the last few days I spent at Domopalooza. Perhaps I am having trouble putting my thoughts together because of pure exhaustion from attending the two concerts in two nights that Domo hosted as part of the conference. Perhaps it is due to the amount of useful information that was provided in the breakout sessions. Perhaps it is due to the inspiring words spoken by the keynote speakers Nate Silver, Edwin Catmull and Theo Epstein. Whatever the reason, my head is spinning at the moment.
What are your plans for Christmas and New Year’s? If you are travelling and staying in a hotel, you might have contributed to the price fluctuations of hotel rooms during this holiday season. The hotel and hospitality industry caters to many holiday travellers every year. In the past several years, analytics has brought many changes to the industry. Continue reading >
Last July, at the recommendation of my esteemed colleague, Chris Johannessen, I was invited to join the Editorial Board of the journal – Applied Marketing Analytics (AMA).
The AMA, which is a publication of Henry Stewart Publications, is for anyone directly involved in or concerned with marketing analytics, customer insight and business intelligence. Continue reading >
MaassMedia, a digital analytics agency specializing in enterprise solutions, announced the addition of Phil Kemelor as Vice President of Client Services. Kemelor’s hire comes at a key time for MaassMedia, as the firm expands its service offerings in digital and customer analytics across web, mobile, video, and social media. Continue reading >