I love business. I filed for a patent when I was 12, had my own stockbroker when I was 14, started a business club when I was 16, and over the years have founded 3 start-ups and worked for some of the world’s largest companies. Not many things excite me more than understanding the psychology behind why people buy. In my current role as the CEO of MaassMedia, I love working with and growing our team of super smart analysts to help our clients unlock unseen possibilities with data. Continue reading >
Over the last 12 years I have had the distinct pleasure of participating in many Digital Analytics Association (DAA) activities, from attending Symposia, to chairing Awards for Excellence galas, to co-leading the Philadelphia chapter.
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I’m a partner at MaassMedia and VP, Client Services – I’ve been with MM since Oct 2016 and have had a 23 year career in digital analytics and consulting. Companies I’ve worked for include: Semphonic, Ernst & Young, Bell Atlantic, Verizon, NetGenesis and SAIC. I’ve written The Executive’s Guide to Web Site Measurement and Testing, and was a co-founder of and lead researcher for The CMSWatch Web Analytics Report. I’ve been a frequent contributor to CMSWire. I’ll be speaking at DAHub in October and DX Summit in November later this year. Continue reading >
Rebecca is a senior digital analyst who joined MaassMedia in July 2016. With an MS and background in neuroscience, Rebecca has extensive experience in a variety of analytics settings. Recently returning to digital analytics, Rebecca has practiced in a number of industries ranging from media, non-profit, intellectual property and retail. Naturally curious and with an eye towards detail, Rebecca enjoys providing perceptive insights across a full range of client engagements. Continue reading >
Lynette Chen is a senior analytics consultant with a passion for telling interesting stories with data and visualizations. She has experience creating web and social data analyses as well as reporting dashboards for clients across various industry verticals. Continue reading >