Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect data from these siloed sources takes up time and resources. When data resides in siloed systems, it becomes extremely difficult to understand a customer journey through the entire sales cycle.
This post is an introduction to the topic of “Create Your Own Custom Social Engagement Rate – A How To” which we will jointly discuss in our webinar with Sweetspot Intelligence on June 15, 2017 at 1pm EST. Sign up HERE if you would like to learn more.
“In God we trust, all others must bring data,” the statistician William Deming once said.
There’s a lot that is appealing to me about Deming’s assertion that there is truth in numbers. As the owner of an analytics consulting firm that specializes in helping companies make better business decisions based on data, I’ve always found the truth in numbers to be strangely comforting. It is one of the reasons I gravitated to the field of digital analytics.