This weekend, in between shuttling kids around for soccer and lacrosse practice and attempting to watch some college basketball, I came across a really interesting string of thoughts about the state of digital analytics from my colleague, Jason Thompson, on Twitter.
I’ve been wrestling with some thoughts about the future of digital analytics, and those thoughts scare me but i think they need to be talked about.
— jason thompson (@usujason) March 23, 2018
Every time a major sporting event occurs in the US in the past year I hear or read a news report indicating that viewership is down across the board. Nielsen ratings show viewership declining for basically every sport:
One of the largest challenges organizations face with the emergence of big data has been the inability to make sense of it all. Data visualization tools can help your organization efficiently uncover trends and share valuable insights. Continue reading >
Do you think dealing with data is painful? Are you getting FOMO attacks because you think everyone is getting great insights and you’re just looking at a bunch of numbers that don’t really “say” anything? Are you getting tired of all the hype around “data driven digital transformation” and other such corporate speak?
If you answer yes, or even let yourself think of answering yes to at least one of those questions, then, take a breath, sit back, get yourself a White Russian, and let’s get some friendly advice from none other than our good friend, the Dude – that’s right, Jeff Lebowski. Continue reading >
How do you get clear and actionable insights to improve the performance of your digital marketing campaigns, increase customer engagement with content, or build revenue from your online shopping cart?
It’s likely that you have a set of reports, dashboards and analyses that you use to monitor how your digital initiatives are performing. You may even use predictive analytics and multi-channel attribution models to forecast and plan budgets. You may also be deploying personalization strategies based on online customer behavior. Continue reading >