How can news organizations provide an engaging, mobile-only experience that improves reader retention and loyalty? News organizations and publishers have been working tirelessly to improve the mobile news experience. Push notifications, straddling the line between valuable information and just plain annoyance, have recently peaked as a means to provide readers with news updates in real-time.
Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect data from these siloed sources takes up time and resources. When data resides in siloed systems, it becomes extremely difficult to understand a customer journey through the entire sales cycle.
You’ve built a connection with your customers. Sales are up. Everything is running smoothly with your mobile app. But you’re not one to settle. So, how can you make your marketing campaigns hyper-focused?
Start by considering mobile phone usage. We are seamlessly connected in today’s world. It’s time to leverage this tremendous opportunity in the form of Mobile Geofencing.
Google Sheets was not originally created as a data visualization tool, but it has been flexible enough that many people use it for dashboarding. But with recent and ongoing improvements to Data Studio, including unlimited free reports, Data Studio has become a real contender against Google Sheets.
Which tool should your organization use for dashboarding? Each has its own pros and cons. Deciding on which tool to use depends on your role within your organization and your business needs. Are you a marketing executive looking for an intuitive tool to display high-level metrics? Or are you an analyst that will need to incorporate advanced calculated metrics in a dashboard?
The following checklist of benefits can help you make a decision. Continue reading >