How the Guardian Mobile Lab and MaassMedia efficiently analyzed qualitative data from thousands of survey responses with natural language processing.
In a recent article, “Analysis Without Benchmarks: An Approach for Measuring the Success of Mobile Innovation Projects,” we discussed how MaassMedia and the Guardian Mobile Innovation Lab worked together to develop survey questions that enabled the lab to analyze users’ reactions to new mobile news formats (such as their experiment sending real-time updates on the 2016 US presidential election results to users’ lock screens). Here we’ll explain why we include open-ended questions in these feedback surveys, and how we developed a natural language processing algorithm to evaluate the sentiment of thousands of users’ free-form responses.
Unlock the science behind obtaining audience feedback, and discover what they really thought of your innovation project.
The purpose of many newsroom innovation projects, like those the Guardian Mobile Innovation Lab carries out, is to test out new formats and features that deliver news in new and better ways. To measure the success of these projects, it’s important to understand whether or not people engaged with the format in the way you intend them to, and also to understand what they thought about the new experience. A great way to get that understanding is to ask your users for feedback, which the mobile lab does at the end of each experiment by sending them a survey.
Google Sheets was not originally created as a data visualization tool, but it has been flexible enough that many people use it for dashboarding. But with recent and ongoing improvements to Data Studio, including unlimited free reports, Data Studio has become a real contender against Google Sheets.
Which tool should your organization use for dashboarding? Each has its own pros and cons. Deciding on which tool to use depends on your role within your organization and your business needs. Are you a marketing executive looking for an intuitive tool to display high-level metrics? Or are you an analyst that will need to incorporate advanced calculated metrics in a dashboard?
The following checklist of benefits can help you make a decision. Continue reading >
This post is an introduction to the topic of “Create Your Own Custom Social Engagement Rate – A How To” which we will jointly discuss in our webinar with Sweetspot Intelligence on June 15, 2017 at 1pm EST. Sign up HERE if you would like to learn more.
Lynette Chen is a senior analytics consultant with a passion for telling interesting stories with data and visualizations. She has experience creating web and social data analyses as well as reporting dashboards for clients across various industry verticals. Continue reading >