Wesley brings over 15 years of experience in application development and digital analytics to MaassMedia. Having worked in both in corporate and consulting analytics roles, Wesley is a staunch advocate for standards and governance, and he is an evangelist for actionable analytics. Wesley's areas of specialty include translating complex business requirements into executable technical requirements and providing best practice analytics implementations for web, mobile and tablet platforms. In his spare time, Wesley plays bass guitar and is a ravenous Nottingham Forest soccer fan. Wesley's Memphis, Tennessee roots also make him quite the barbecue snob.