Rebecca proactively contributes to the continuous development and enhancement of client tracking, data collection and reporting capabilities. She oversees custom web analytics assessments, implementation and reporting plans across a full range of client engagements for website, mobile app and campaign projects. Rebecca studied neuroscience, earning both BS and MS degrees from Tulane University, while working in a learning and memory lab studying the effects of estrogen on cognition. Originally from New Orleans, she currently lives outside of Philadelphia, in Collingswood, NJ. Like all good New Orleanians, she enjoys good food, good music and hot weather.