Testing, Targeting & Optimization
Stop relying on “gut feelings” and “hunches” to make decisions about your digital advertising creative. Testing your “gut feelings” utilizing advanced A/B and multivariate tests can verify your “hunches” with data and lead to greater insights into your digital marketing. A/B and multivariate (MVT) testing is the best way to get a true picture of what works and what does not in the digital space.
From online display advertising to landing pages to User Experience Design (UXD), MaassMedia specializes in testing platform implementation as well as A/B and MVT test program management and analysis.
Our Testing and Optimization Services Include:
Test Strategy and Planning
Test Deployment and Monitoring
Results Analysis and Recommendations
We have experience working with a wide range of tools
including Adobe Test&Target, Monetate, Google Content Experiments (formerly Google Website Optimizer) and MaxyMiser.
And of course, what’s the point of testing if you’re not targeting the right audience? All of our test plans include targeting of audience segments based on any of the following:
On and offsite interactions with your organization
Other custom segments
Need to decide which direction to go? Engage MaassMedia to manage an A/B or MVT test and see how decisions based on fact instead of opinion can reduce waste and increase conversions, leaving your “gut feelings” out of the equation.