Before you can fully understand how your audience interacts with your brand’s digital media, you need to collect the right data. Implementing an out-of-the-box digital analytics solution may provide you with basic metrics, like page views and visits, but in order to realize the full power of any analytics tool, you need to build a digital analytics framework. MaassMedia will help you design your digital analytics framework by working with you to understand your digital goals and objectives.
After we get an understanding of your current goals and objectives, our experienced consultants will build the framework which will be the basis for your advanced implementation. We will make sure that all of the correct data points are being captured across your digital landscape and then help you map them to your goals and objectives.
At MaassMedia, our experienced and certified Solution Engineers can design and develop custom tracking solutions tailored to the unique needs of your organization. To ensure that it’s done properly and delivers the most value for your investment, we employ a four-step Analytics Implementation Methodology (AIM):
Step 1 – Digital Analytics Framework
Step 2 – Solution Design
Step 3 – Code Deployment
Step 4 – QA Testing
Whether you’re implementing an analytics solution for the first time, migrating to a new platform, or optimizing the solution you have, we’re the firm to trust. From software choice and contract negotiation, to code design and deployment, to account set-up and reporting, we work with you to deliver solutions as quickly as possible.