Being able to make data driven decisions on marketing data in real time should be every marketer's goal, and we have a customized process to get you there. We begin with a preliminary audit of your digital media across platforms and a discussion with your internal team to reach a mutual understanding of your business and objectives.
Our approach is flexible, so we can step in wherever you are on the marketing analytics curve. The data we collect along the way provides you with strategic value that you can apply to your marketing strategies, and your business won't stop as we work behind the scenes to move you further along your path.
We offer a host of solutions that go hand in hand to ultimately create a holistic view of your audience interactions:
Campaigns and custom events are tagged in the Implementation phase to begin the data collection process. Because MaassMedia is platform agnostic, we can work with the web analytics tool(s) you already have in place. Our platform expertise also allows us to suggest the best tools for your organization.
Using the data we collect, we develop custom reports and dashboards that deliver the information you need in the format of your choice.
Our expert data analysts highlight valuable insights that allow you to use your data to make more informed business decisions.
Testing and Optimization are essential steps toward transformative insights. Our A/B and multi-variant testing services pinpoint the most effective content and campaigns, which we use to target the right people with the right content at the right time.