PERSONALIZATION

Stop relying on hunches

Stop relying on hunches to make decisions about your digital marketing creative. A/B testing and multivariate testing (MVT) are the best ways to get a true picture of what works and what does not in the digital space.

From online display advertising to landing pages and User Experience Design (UXD), MaassMedia specializes in testing platform implementations as well as A/B and MVT test program management and analysis.

Our Testing and Optimization Services Include:

  • Test Strategy and Planning
  • Test Deployment and Monitoring
  • Results Analysis and Recommendations

We have experience working with a wide range of tools, including Adobe Target, Monetate, Google Content Experiments (formerly Google Website Optimizer) and MaxyMiser.

And of course, what’s the point of testing if you’re not targeting the right audience? All of our test plans include targeting of audience segments based on any of the following:

  • Zip Code
  • Marketing Channel
  • City, State
  • On and offsite interactions with your organization
  • Visitor ID
  • Other custom segments

Need to decide which direction to go? Engage MaassMedia to manage an A/B or MVT test and see how decisions based on fact instead of opinion can reduce waste and increase conversions.