Helping you build the proper foundation
Before you can fully understand how your audience interacts with your brand’s digital media, you need to collect the right data. Implementing an out-of-the-box digital analytics solution may provide you with basic metrics, like page views and visits, but in order to realize the full power of any analytics tool, you need to build a custom digital analytics framework. MaassMedia’s experienced consultants will work with you to understand your organization’s digital goals and objectives, then build the framework for your advanced implementation, ensuring all of the correct data points are being captured across your digital landscape.
At MaassMedia, our certified Solution Engineers can design and develop custom tracking solutions tailored to the unique needs of your organization. To ensure that it’s done properly and delivers the most value for your investment, we employ a four-step Analytics Implementation Methodology (AIM):
- Step 1 – Digital Analytics Framework
- Step 2 – Solution Design
- Step 3 – Code Deployment
- Step 4 – QA Testing
Whether you’re implementing an analytics solution for the first time, migrating to a new platform, or optimizing the solution you have, MaassMedia can work with you to deliver a customized solution.