DATA ANALYSIS

Making analytics actionable

Quality data analysis is core to understanding if your digital marketing initiatives are working as expected. At MaassMedia, our senior marketing experts work with cross-functional specialists (e.g., statisticians, analysts, engineers) to help your organization uncover valuable information and insights from your data. We leverage state-of-the art statistical analysis tools to analyze your organization’s data, resulting in quality analyses that you can trust. Some of the advanced analyses we conduct include:

  • Web visitor behavior analysis
  • Online engagement scoring
  • Functional site analysis
  • Lead quality assessment
  • Customer segmentation
  • Channel optimization
  • Campaign ROI analysis
  • Form abandonment analysis
  • Social media impact assessment
  • Shopping cart performance optimization
  • Conversion rate performance improvement