Seamless Implementation of Joint Adobe Nielsen SDK on Desktop Video Player and Android/iOS Apps
The Challenge: Leading Sports Broadcast client needed to correctly implement and certify their Adobe Heartbeat and Nielsen DCR video tracking on their desktop video player and multiple Android and iOS apps.
Solution: A dedicated team at MaassMedia quickly and efficiently implemented Adobe and Nielsen’s joint software development kit (SDK) directly on the client’s desktop video player and mobile apps. The team then validated the data in MaassMedia’s video testing lab, and submitted the certification request forms to Adobe and Nielsen for their approval.
Value Delivered: Client now has certified data from both Adobe and Nielsen, which provides confidence throughout the organization. Client has better insight into content engagement and usage by their target audiences.
Efficient Implementation of Joint Adobe Nielsen SDK with Tag Management System (TMS)
The Challenge: Large entertainment broadcast client needed to correctly implement and certify their Adobe Heartbeat and Nielsen DCR video tracking on their desktop video player and several Android and iOS apps.
The Solution: MaassMedia implemented the Adobe Heartbeat and Nielsen joint SDK through the Tag Management System (TMS) Tealium, allowing client to use Nielsen’s Digital Content Ratings (DCR). Team conducted Quality Assurance on the video player and apps, and then submitted certification requests to Adobe and Nielsen.
Value Delivered: Client has certified audience measurement data across all digital devices for Adobe and Nielsen reports. Client teams can make more informed decisions about how to personalize content distribution in the digital arena.