Implementing a powerful web analytics tool like Omniture SiteCatalyst requires sophisticated technical skills, extensive online marketing analytics experience and a carefully designed technical solution that is closely aligned with your business and marketing objectives.

When it’s done right, web analytics will help an organization improve its online marketing effectiveness, generate new customer insights, drive revenue and make better business decisions.

But an inadequate or improperly implemented web analytics solution can lead to data accuracy concerns, questionable analysis results and skepticism towards the online channel.

To ensure that your organization's SiteCatalyst implementation is done properly, meets your organization's specific needs and delivers the most value for your investment, MaassMedia provides experienced, highly specialized Omniture certified professional consulting services whether you are installing web analytics for the first time, migrating to SiteCatalyst from another platform or customizing your current implementation.

Implementation Services

MaassMedia develops niche solutions for a wide variety of clients.  Here are some of the custom SiteCatalyst implementation services we provide:

• E-commerce transaction tracking (if you sell online)
• Cart, funnel and form abandonment analysis
• Online community measurement (e.g., blogs, forums, bulletin boards)
• E-marketing campaign ID tags (if you do any paid search, display or email marketing)
• Channel tracking, segmentation and ROI analysis
• Advertising performance measurement
• Visitor and brand engagement scoring
• Flash, Ajax and JavaScript navigation tracking
• Tracking across multiple domains or subdomains
• Custom event tracking (e.g., promotions, widgets, social media, etc.)
• Form field information capture
• JavaScript plugins
• Onsite search

Analytics Implementation Methodology (AIM)

A good web analytics implementation is more than just placing tags on a website.  It involves in-depth marketing and business strategy, as well as specific technical knowledge, methods and processes usually required by most IT projects.

To deliver value quickly to you, MaassMedia's Omniture certified implementation specialists combine years of real-world experience designing, developing and implementing best-in-class SiteCatalyst solutions for Fortune 500 companies with our specially developed five step Analytics Implementation Methodology (AIM) to provide the most effective, most appropriate SiteCatalyst implementation for your organization's needs.

Step 1 - Assessment