BEYOND THE BASICS: ADVANCED GOOGLE ANALYTICS FOR FUN & PROFIT

Rip off the training wheels and take your analytics all the way.

Now comes the fun part. Follow our MaassIQ analytics experts down the Google Analytics rabbit hole and explore its full suite of advanced tools via group discussion and by reviewing your team’s own experiences and use cases.

Discover the bells, whistles, and widgets that will take your organization to the next level and make everyone sit up and take serious notice.

Who Should Attend:

Data Analysts, Marketers, and anyone seeking Google Analytics IQ exam certification prep.

Learn how to:
  • Troubleshoot and diagnose customer journey and shopping funnel conversion paths.
  • Assess marketing budget effectiveness with multi-channel attribution models.
  • Get clarity on eCommerce funnel performance issues.
  • Segment users by behavior.
  • Identify the marketing channels and page paths with the most conversion power.

MaassMedia will work with your organization and customize the program to the specific issues your organization is facing.  All training materials will be specific to your organization and will provide direction on how to use segmentation, custom reports, and Google Data Studio to solve the data questions that keep your analysts awake at night.

Prerequisites:

Google Analytics for Newbies & Novices or instructor permission.

Our Guarantee:

Your marketing programs, e-commerce initiatives, and customer experience will never be the same. Neither will your skill set.

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