MaassMedia, LLC - Custom Reporting

CUSTOM REPORTING

Overview

John Wanamaker, born in Philadelphia in 1838 and considered by some to be the father of modern advertising, once said, "Half the money I spend on advertising is wasted. The trouble is I don't know which half." As the complexity of marketing across multiple channels and tactics increases more than ever before, many marketers continue to struggle to prove the value of their marketing investments and provide the data to support their budgets.

But the challenge isn't having enough data. Companies today are awash in data. The challenge is communicating actionable business information in a format that is useful, intuitive, compelling and insightful. To that end, MaassMedia has developed a dashboard design process involving four key phases to help ensure the right information is delivered in the right context to the right people in your organization at the right time.

Proprietary Methodology

PHASE	DESCRIPTION	BENEFITS
1 - Define	A collaborative KPI and requirements gathering/prioritization exercise to ensure your marketing performance data is arranged and communicated to your organization in the most effective and efficient way possible.	Determines the purpose of your dashboard or report. Establishes the correct audience for your dashboard or report and how it will be used. Identifies the right KPIs to communicate given your business objectives. Defines the most appropriate technology, process, medium, format, style, frequency and output for your dashboard/report.

2 - Design	An iterative process by which we wireframe your reporting requirements and then design visual mock-ups for your review and approval.	Ensures your marketing performance data is delivered in the style and format that best meet your organization's needs. Ensures your reports answer your most critical business questions with the ability to drill down for deeper insights when needed.

3 - Build	A prototyping and development phase in which we use advanced BI tools to collect, consolidate, assemble and graphically present your raw data in the format determined during the Design phase.	Centralizes your most important data into one, integrated and consistent view. Enables you and your stakeholders to identify trends at a glance. Helps you make better, faster decisions and share results throughout your organization.

4 - Deliver	A proprietary system developed to deliver dashboards and reports to your stakeholders via the most appropriate method, which could include a combination of manual, automated, web-based and 3rd party software options.	Determines the most efficient, timely and effective way to distribute your data. Automates your reports for daily, weekly and monthly delivery where possible. Provides self-service and the ability to monitor performance in real-time. Reduces your labor cost and the risk of human error.