Here are some of the companies MaassMedia has helped:
Comcast Interactive Media
Provided custom dashboard and reporting development, as well as analysis of long-form video usage, homepage performance and webmail interaction using Omniture Insight.
SCORE Association
Designed, developed and deployed an advanced, custom implementation of Google Analytics to help SCORE segment its customers, track key website actions and provide better insights to its 350 regional chapters. Incorporated cross-domain and multiple sub-domain tracking, events and custom variables into the solution. Used our GA partner status to increase their profile limit.
Xfinity Signature Support
(signaturesupport.xfinity.com)
Provided retained, professional web analytics consulting, implementation and reporting, testing and optimization, and e-commerce advisory services for this new business by Comcast. Coordinated with multiple agencies to redesign and launch a new website with better creative and analytics capabilities. Designed and implemented advanced Adobe Site Catalyst and Google Analytics solutions.
Publishers Clearing House
Reviewed PCH.com’s implementation of Coremetrics, assessed its tagging strategy and provided the best course of action to accurately measure campaign performance, including A/B/C/D tests, optins, orders and revenue. Defined, designed and developed a set of custom dashboard templates for better campaign reporting. Created and conducted a custom-tailored training program providing an introduction to the fundamentals of web analytics for approximately 90 employees.
The Free Library of Philadelphia
Provided weekly Google Analytics implementation consulting to the organization enabling the Library to better understand how users interact with its site.
NASDAQ
Provided an analytics capabilities assessment leading to the design and deployment of a customized, more robust version of Nasdaq.com's existing Omniture Site Catalyst implementation to capture, report and analyze Nasdaq.com's website and advertising performance data to help it understand its market segments better and increase online ad sales.
Waterford Wedgwood Royal Doulton
Designed, developed and implemented a custom e-commerce Google Analytics solution to capture, report and analyze WWRD's e-commerce and e-marketing data to help optimize the effectiveness of the web channel and identify new opportunities to increase sales online.
GORE-TEX®
Conducted a Google Analytics implementation on the GORE-TEX® Community Site. Project phases included a strategic assessment, solution design, technical requirements, engineering, quality assurance and dashboard design.
Coldwell Banker
Conducted a Web Analytics Capabilities Assessment to assess the current state of Coldwell Banker’s data collection, reporting and web analytics capabilities, identify and prioritize any gaps that existed, and developed a plan to get the most value out its Webtrends® implementation.
Comcast Business Class
Provide advanced web and e-marketing analytics implementation, reporting and analysis services. Manage Adobe Site Catalyst and Google Analytics Premium implementations. Deliver daily, weekly and monthly custom dashboards. Provide ongoing analysis and customer insights, as well as Adobe Test and Target testing and optimization.
E. I. du Pont de Nemours and Company
Managed the redesign and launch of award-winning consumer websites and interactive tools based on VOC, market research and detailed analysis of web analytics data. Oversaw the migration from Urchin to Omniture's Site Catalyst platform.