Category

Video Analytics

Video Analytics Hacks: A Custom Solution for Tracking Your YouTube Videos

By | Google Analytics, Video Analytics | No Comments

Averaging about 30 million users watching over 1 billion videos per day, YouTube is unarguably the world’s most popular online video delivery platform. Given its unparalleled reach and its almost seamless website integration, it’s no wonder so many businesses use YouTube for video content delivery on their own websites (rather than their own native video players).

Read More

Installing Application Development Builds on OTT Devices — A How-to Guide

By | Digital Video Measurement, Tips and Tricks, Video Analytics | No Comments

The following article by Greg Molyneaux was recently featured in the Summer Issue of OTT Video Executive Magazine. To download a pdf of the article as it was originally published, click here.

When a company launches a new mobile/OTT app, it is very important that the mobile/OTT app works properly. This may sound simple, but you would be surprised how many issues arise during the development of a mobile/OTT app.

As a digital analyst, I am often tasked with providing quality assurance for the development builds of my clients’ new apps, which includes testing their functionality and data collection. Doing a quality assurance check of an app before launching is vital to the success of the app.

Read More