Almost 10 years ago I founded a digital analytics consulting firm called MaassMedia to help big companies get more out of their data. A co-worker of mine at the company where I had been the Head of Ecommerce gave me my first big break with a monthly retainer to provide dedicated professional analytics services to his business unit. Since that day we have grown to become one of the leading digital analytics shops in the country, an achievement I attribute primarily to two factors: Read More
Oakville, ON and Philadelphia, PA – March 6, 2018
Partnership combines 25 years of expertise in sophisticated data and analytics solutions
MaassMedia, a specialty digital analytics consulting firm based in Philadelphia, PA, and Indellient, a technology solutions and services firm with offices in Toronto and New York, are partnering to launch a comprehensive joint digital analytics solution. The partnership brings together MaassMedia’s expertise in digital analytics strategy, metrics frameworks, analysis, and visualization of web data with Indellient’s data, analytics, machine learning, and AI offerings. Read More
MaassMedia, the digital analytics consulting firm based in Philadelphia, PA and NativeTrust Consulting, an Internet policy consultancy based in McLean, VA are partnering to offer, for the first time, data strategy services that focus both on General Data Protection Regulation (GDPR) compliance and digital data integrity and governance.
The GDPR, which will go into effect on May 25, 2018, will require companies that collect EU prospect or customer data to adhere to strict new data and privacy rules. Offenders may be subject to substantial fines, including US companies that have an EU based online audience.
MaassMedia and NativeTrust will work with organizations to help them prepare for GDPR compliance and develop digital data collection programs that effectively evaluate and improve digital customer experience.
Philadelphia, PA—DC-based business travel start-up Upside has tapped Philadelphia digital analytics firm MaassMedia to develop a multi-channel marketing analytics platform that will provide the website’s executive, marketing, and content teams with data and insights to inform strategic and tactical planning decisions.
FOR IMMEDIATE RELEASE
Philadelphia, October 19, 2015 – MaassMedia (www.maassmedia.com), a leading digital analytics consulting firm, is pleased to announce that it has been ranked the 35th fastest growing, privately held business in the Philadelphia region by the Philadelphia 100®. Read More
PHILADELPHIA, Sept. 26, 2013. MaassMedia, LLC. today announced the release of a new Google case study that documents Maass’s success in doubling conversion rates for a large telecommunications firm by using the new Google Analytics Premium Data-Driven Attribution Model, in partnership with Google Analytics.
MaassMedia, LLC., a leading digital analytics consulting firm based in Philadelphia and an Authorized Reseller for Google Analytics Premium, used the attribution model to evaluate different networks, placements, and creatives in its client’s marketing campaigns and uncovered opportunities that were undervalued by the previous model. These findings were used to optimize marketing spending. Subsequently, the team saw leads from Display increase 10% while cost per lead remains flat. Conversion rates also doubled thanks to optimized display placements.
The results of this project also provide an ongoing evidence-based framework for optimization and decision making in marketing investments. “The possibilities going forward is immense,” says Melissa Shusterman, Director of Strategic Engagement at MaassMedia, “we are excited to help other Premium client benefit from this attribution model.”
This case study is one of four published success stories from the newly developed Data-Driven Attribution Model. A new feature in Google Analytics Premium, the model uses statistical and economic principles to analyze all touch points in a customer”s interactions across search, social, display, email, and other media. Each marketing channels are then assigned values through automatic and dynamic analyses.
About MaassMedia, LLC:
MaassMedia is a digital marketing analytics consulting firm based in Philadelphia that helps organizations collect and use data to generate actionable customer insights, drive higher site conversions and make better business decisions. Since its inception, MaassMedia has helped numerous clients like Comcast, Coldwell Banker, Gore-Tex, NASDAQ and Lenovo design, develop and implement improvements to their analytics capabilities that deliver measurable and immediate benefits to their bottom-line. For more information, visit http://www.maassmedia.com.
About Google Analytics & Google Analytics Premium:
Google Analytics tells you exactly how visitors got to your site and how they use services and support team, service guarantees, and higher monthly hit limits. For more information, visit http://www.google.com/analytics/premium/