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News

Tableau 10 Review: A Solid Upgrade with Some Room to Improve

By | News, Product Review, Tableau | No Comments

Tableau announced on August 22nd that Adam Selipsky, a former Amazon Web Services sales and marketing exec, will be taking over as CEO of the company. Christian Chabot, their former CEO, will stay on as chairman to help guide strategy. It’s a change designed to help Tableau capture bigger deals and reinvigorate some lagging confidence in the company. It seems to have worked already – at least in the short-term – since Tableau stock saw a nice spike this week (up 15.22% on the NYSE the day after the announcement). Read More

Why the Dip in Rio Olympic Viewership is a Good Thing for Advertisers

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Based on prime-time broadcast statistics, it might seem like viewership for the Rio Olympics did not reach expected heights. At the close of the games this weekend, prime-time viewership averaged 27.5 million across the broadcast network, web, and cable channels. For broadcast network only (no web or cable), Beijing averaged 27.2 million prime-time viewers in 2008; London averaged 30.3 million in 2012. A little simple math shows that might be some worried faces walking around the network studios.

Advertisers, on the other hand, should be excited. Read More

Politicians #feelthebern on social: #rncincle vs. #dncinphl

By | Analytics, Event, News, Social Media | No Comments

The Democratic National Convention (DNC) was held last week in Philadelphia, PA, home to our MaassMedia office. This historical election season already prompted a lot of conversation. In terms of TV viewership, an average of roughly 28 million viewers watched Hillary Clinton’s acceptance speech on the final night of the DNC, according to initial Nielsen ratings data. In comparison, 30 million watched the final night of the Republican National Convention (RNC) the previous week in the preliminary ratings, and at the 2012 DNC, 35.7 million watched the final evening’s broadcast. According to Nielsen, CNN averaged 7.5 million viewers; MSNBC averaged 5.3 million viewers, NBC 4.5 million viewers, ABC 3.8 million viewers, CBS 3.6 million viewers and Fox News 3.0 million viewers. Read More

Winning Powerball and Other Unlikely Events

By | Event, MaassMedia, News | No Comments

At the time of this writing, the value of the U.S. multi-state Powerball Lottery is estimated to climb to a whopping $1.3 billion by the next drawing at 10 p.m. ET on Wednesday, January 13.  Your odds of winning the lottery are a staggering 1 in 292,000,000.  Matching all six Powerball numbers is unlikely for sure, but it’s certainly not impossible. To help you feel a bit more optimistic about your chances, we have compiled several other unlikely events that are also improbable but not impossible. Read More

MaassMedia Featured in an Upcoming Comcast Promotional Video

By | Event, MaassMedia, News | No Comments

Communication is critical to our mission at MaassMedia, where we are constantly interacting with each other and our clients via email, chat, and phone. In addition to our main office in Philadelphia, we have consultants in Boston, Atlanta, Northern Virginia, and Portland. While we are a small, boutique firm, we help some of the world’s largest companies collect and analyze customer data, so a strong network is essential to our daily work. As part of its customer stories program, Comcast Business features customers where its services help them take their business to the next level or solve some of their business problems. We were excited to participate in a video shoot in our Philly office, showing how Comcast Business provides Voice and Network solutions that connect MaassMedia employees and clients in the office and across the country. Read More