MaassMedia Joins Hero Digital

By | MaassMedia, News, Press Releases

Almost 10 years ago I founded a digital analytics consulting firm called MaassMedia to help big companies get more out of their data. A co-worker of mine at the company where I had been the Head of Ecommerce gave me my first big break with a monthly retainer to provide dedicated professional analytics services to his business unit. Since that day we have grown to become one of the leading digital analytics shops in the country, an achievement I attribute primarily to two factors: Read More

Indellient and MaassMedia Partner to Provide Digital Data Collection, Strategy, and Analysis Services for Enterprise Organizations

By | MaassMedia, News, Press Releases | No Comments

Oakville, ON and Philadelphia, PA – March 6, 2018

Partnership combines 25 years of expertise in sophisticated data and analytics solutions

MaassMedia, a specialty digital analytics consulting firm based in Philadelphia, PA, and Indellient, a technology solutions and services firm with offices in Toronto and New York, are partnering to launch a comprehensive joint digital analytics solution. The partnership brings together MaassMedia’s expertise in digital analytics strategy, metrics frameworks, analysis, and visualization of web data with Indellient’s data, analytics, machine learning, and AI offerings. Read More

MaassMedia and NativeTrust Consulting Partner on GDPR Readiness and Digital Data Integrity

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MaassMedia, the digital analytics consulting firm based in Philadelphia, PA and NativeTrust Consulting, an Internet policy consultancy based in McLean, VA are partnering to offer, for the first time, data strategy services that focus both on General Data Protection Regulation (GDPR) compliance and digital data integrity and governance.

The GDPR, which will go into effect on May 25, 2018, will require companies that collect EU prospect or customer data to adhere to strict new data and privacy rules. Offenders may be subject to substantial fines, including US companies that have an EU based online audience.  

MaassMedia and NativeTrust will work with organizations to help them prepare for GDPR compliance and develop digital data collection programs that effectively evaluate and improve digital customer experience.

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MaassMedia Launches MaassIQ Digital Analytics Training for Organizations

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MaassMedia is excited to announce the launch of its comprehensive analytics training program for organizations. MaassIQ Digital Analytics Training is a customizable program, offering course tracks in Google Analytics, Adobe Analytics, Data Visualization, and Strategy that meet the needs of your employees and your company’s use cases. CEO Aaron Maass founded MaassMedia with the mission of training analytics consultants to move beyond crunching numbers and building dashboards to provide organizations with strategic guidance to move their businesses forward. Now, MaassMedia is taking Aaron’s vision for training directly to the organization. Read More

Domopalooza – You are the revolution

By | Insight, News | No Comments

img_0062Sitting in the Salt Lake City airport waiting to board my flight to head back to Philadelphia, I am trying to wrap my head around the last few days I spent at Domopalooza.  Perhaps I am having trouble putting my thoughts together because of pure exhaustion from attending the two concerts in two nights that Domo hosted as part of the conference.  Perhaps it is due to the amount of useful information that was provided in the breakout sessions.  Perhaps it is due to the inspiring words spoken by the keynote speakers Nate Silver, Edwin Catmull and Theo Epstein.  Whatever the reason, my head is spinning at the moment.

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Digital Analytics Innovator Phil Kemelor Joins MaassMedia as Vice President of Client Services

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MaassMedia, a digital analytics agency specializing in enterprise solutions, announced the addition of Phil Kemelor as Vice President of Client Services. Kemelor’s hire comes at a key time for MaassMedia, as the firm expands its service offerings in digital and customer analytics across web, mobile, video, and social media. Read More

Sharpening Customer Focus at the Disney Analytics Conference 2016

By | Analytics, Event, Insight, News | No Comments

Picture from Disney Analytics Conference

Hundreds of analytics professionals descended on Disney’s Contemporary Resort for the 2016 Disney Data & Analytics Conference on August 31 – September 1.  There were people from all aspects of research & analytics, and the conference featured a mix of topics, from attribution modeling and forecasting methodologies to broader business and management strategies. Read More