Almost 10 years ago I founded a digital analytics consulting firm called MaassMedia to help big companies get more out of their data. A co-worker of mine at the company where I had been the Head of Ecommerce gave me my first big break with a monthly retainer to provide dedicated professional analytics services to his business unit. Since that day we have grown to become one of the leading digital analytics shops in the country, an achievement I attribute primarily to two factors: Read More
Oakville, ON and Philadelphia, PA – March 6, 2018
Partnership combines 25 years of expertise in sophisticated data and analytics solutions
MaassMedia, a specialty digital analytics consulting firm based in Philadelphia, PA, and Indellient, a technology solutions and services firm with offices in Toronto and New York, are partnering to launch a comprehensive joint digital analytics solution. The partnership brings together MaassMedia’s expertise in digital analytics strategy, metrics frameworks, analysis, and visualization of web data with Indellient’s data, analytics, machine learning, and AI offerings. Read More
MaassMedia, the digital analytics consulting firm based in Philadelphia, PA and NativeTrust Consulting, an Internet policy consultancy based in McLean, VA are partnering to offer, for the first time, data strategy services that focus both on General Data Protection Regulation (GDPR) compliance and digital data integrity and governance.
The GDPR, which will go into effect on May 25, 2018, will require companies that collect EU prospect or customer data to adhere to strict new data and privacy rules. Offenders may be subject to substantial fines, including US companies that have an EU based online audience.
MaassMedia and NativeTrust will work with organizations to help them prepare for GDPR compliance and develop digital data collection programs that effectively evaluate and improve digital customer experience.
MaassMedia is excited to announce the launch of its comprehensive analytics training program for organizations. MaassIQ Digital Analytics Training is a customizable program, offering course tracks in Google Analytics, Adobe Analytics, Data Visualization, and Strategy that meet the needs of your employees and your company’s use cases. CEO Aaron Maass founded MaassMedia with the mission of training analytics consultants to move beyond crunching numbers and building dashboards to provide organizations with strategic guidance to move their businesses forward. Now, MaassMedia is taking Aaron’s vision for training directly to the organization. Read More
Over the last 12 years I have had the distinct pleasure of participating in many Digital Analytics Association (DAA) activities, from attending Symposia, to chairing Awards for Excellence galas, to co-leading the Philadelphia chapter.
Sitting in the Salt Lake City airport waiting to board my flight to head back to Philadelphia, I am trying to wrap my head around the last few days I spent at Domopalooza. Perhaps I am having trouble putting my thoughts together because of pure exhaustion from attending the two concerts in two nights that Domo hosted as part of the conference. Perhaps it is due to the amount of useful information that was provided in the breakout sessions. Perhaps it is due to the inspiring words spoken by the keynote speakers Nate Silver, Edwin Catmull and Theo Epstein. Whatever the reason, my head is spinning at the moment.
What are your plans for Christmas and New Year’s? If you are travelling and staying in a hotel, you might have contributed to the price fluctuations of hotel rooms during this holiday season. The hotel and hospitality industry caters to many holiday travellers every year. In the past several years, analytics has brought many changes to the industry. Read More
Last July, at the recommendation of my esteemed colleague, Chris Johannessen, I was invited to join the Editorial Board of the journal – Applied Marketing Analytics (AMA).
The AMA, which is a publication of Henry Stewart Publications, is for anyone directly involved in or concerned with marketing analytics, customer insight and business intelligence. Read More
FOR IMMEDIATE RELEASE
MaassMedia, a digital analytics agency specializing in enterprise solutions, announced the addition of Phil Kemelor as Vice President of Client Services. Kemelor’s hire comes at a key time for MaassMedia, as the firm expands its service offerings in digital and customer analytics across web, mobile, video, and social media. Read More
Hundreds of analytics professionals descended on Disney’s Contemporary Resort for the 2016 Disney Data & Analytics Conference on August 31 – September 1. There were people from all aspects of research & analytics, and the conference featured a mix of topics, from attribution modeling and forecasting methodologies to broader business and management strategies. Read More