This article was originally published on CMSWire.com on March 7, 2018.
How do you determine which marketing automation platform is right for your business?
The answer has become increasingly complicated as more vendors are promising AI and machine learning capabilities, dynamic content, and direct integrations with analytics tools, SSPs and DSPs, and social media advertising. The number of platforms available continues to expand – In 2017, Gartner ranked 22 different products in its Magic Quadrant assessment of Multichannel Campaign Management tools. Read More