The Dude’s Guide to Analytics: How Jeff Lebowski Would Use Analytics to Drive Customer Insights

By | Analytics, Insight, Optimization | No Comments

Do you think dealing with data is painful? Are you getting FOMO attacks because you think everyone is getting great insights and you’re just looking at a bunch of numbers that don’t really “say” anything? Are you getting tired of all the hype around “data driven digital transformation” and other such corporate speak?

If you answer yes, or even let yourself think of answering yes to at least one of those questions, then, take a breath, sit back, get yourself a White Russian, and let’s get some friendly advice from none other than our good friend, the Dude – that’s right, Jeff Lebowski. Read More

What every digital marketer, product manager, and content owner needs to know about digital data quality

By | Analytics, Insight | No Comments

How do you get clear and actionable insights to improve the performance of your digital marketing campaigns, increase customer engagement with content, or build revenue from your online shopping cart?

It’s likely that you have a set of reports, dashboards and analyses that you use to monitor how your digital initiatives are performing. You may even use predictive analytics and multi-channel attribution models to forecast and plan budgets. You may also be deploying personalization strategies based on online customer behavior. Read More

Understanding and Meeting the Challenges of Digital Transformation

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When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur overnight. So, why then, in the enterprise, do we expect that digital transformation can occur over the course of a year or two? Read More

Newsroom Innovation — Best Practices for Measuring Success through Survey Analysis

By | Analytics, Insight | No Comments

Unlock the science behind obtaining audience feedback, and discover what they really thought of your innovation project.

The purpose of many newsroom innovation projects, like those the Guardian Mobile Innovation Lab carries out, is to test out new formats and features that deliver news in new and better ways. To measure the success of these projects, it’s important to understand whether or not people engaged with the format in the way you intend them to, and also to understand what they thought about the new experience. A great way to get that understanding is to ask your users for feedback, which the mobile lab does at the end of each experiment by sending them a survey.

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Analytics Horror Stories

By | Analytics, Career, Event, Insight | No Comments

Heading to eMetrics Summit in NYC? On October 31, after the conference, venture to the Houndstooth Pub in Hell’s Kitchen for a happy hour networking event sponsored by MaassMedia and Sweetspot. Drinks and snacks are on us! Register here.

It’s that time again — time to get our spook on and recap some of the scariest big data and analytics nightmares we’ve experienced over the years. Join us in this thrilling and spine-tingling post from the MaassMedia team and our Partners at Sweetspot as we reveal the stories that really keep us up at night.

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How to Tame the Data Beast: Building a Data Warehouse

By | Analytics, Insight, Tips and Tricks | No Comments

Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect data from these siloed sources takes up time and resources. When data resides in siloed systems, it becomes extremely difficult to understand a customer journey through the entire sales cycle.

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