Google Analytics

Video Analytics Hacks: A Custom Solution for Tracking Your YouTube Videos

By | Google Analytics, Video Analytics | No Comments

Averaging about 30 million users watching over 1 billion videos per day, YouTube is unarguably the world’s most popular online video delivery platform. Given its unparalleled reach and its almost seamless website integration, it’s no wonder so many businesses use YouTube for video content delivery on their own websites (rather than their own native video players).

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Dashboarding with Data Studio vs. Google Sheets

By | Analytics, Google Analytics, Product Review | No Comments

Google Sheets was not originally created as a data visualization tool, but it has been flexible enough that many people use it for dashboarding. But with recent and ongoing improvements to Data Studio, including unlimited free reports, Data Studio has become a real contender against Google Sheets.

Which tool should your organization use for dashboarding? Each has its own pros and cons. Deciding on which tool to use depends on your role within your organization and your business needs. Are you a marketing executive looking for an intuitive tool to display high-level metrics? Or are you an analyst that will need to incorporate advanced calculated metrics in a dashboard?

The following checklist of benefits can help you make a decision. Read More

Geographical Data Imports in Google Analytics

By | Google Analytics, Insight | No Comments


What is Data Import?

Data import is a way to populate data within a Google Analytics custom dimension after data from a user’s session has already been sent to Google.

While any data could be sent (excluding personally identifiable information), this makes the best candidates for data import data that is either too cumbersome to setup with your tag manager, or data that is not available while a user is browsing your website.

If you picture your Google Analytics data as a table with records and fields, the data import allows you to add a new field, whose values are based on the values of some other field. For example, we might want to classify all hits where the state is equal to “Arizona” to populate the value “Southwest” into custom dimension #1. Read More

Analytics Automation with the New Google Sheets: Adding Triggers and Overcoming Maximum Execution Time Error

By | Analytics, Google Analytics, Tips and Tricks | No Comments

So let me just say this first: I love the new Google Sheets, I hate the new Add-ons for Google Analytics.

Let me explain.

One of my favorite things about Google Sheets is its ability to retrieve Google Analytics data through the Core Reporting API without any complicated coding. All you need is the Google Analytics Report Automation (Magic Script). The script used to be available under Tools –> Script Gallery; you just need to set up and authorize it to access the Analytics API. It has since been replaced by the new Google Analytics Add-ons, but in this post I’ll show you how you can still use the old script along with its awesome automation options (not available yet in the new Adds-on). I’ll throw in a bonus solution for an execution time error you might run into when calling for a large number of APIs. Read More

Google Reel on Google Analytics Summit 2013 Features MaassMedia Team Member

By | Event, Google Analytics, MaassMedia, News | No Comments

Every year, Google Analytics hosts a Summit for its Partners and Resellers in Mountain View. This October, we attended as a Partner and a brand new Authorized Reseller. Two of our team, Melissa Shusterman and Matt Esling had a blast at the Summit.

Matt wrote a fantastic blog about the 14 new features of Google Analytics, so feel free to check it out.

Melissa was a speaker at the Summit on our work with the new Attribution Model, which helped double conversion rates for one of our clients. Read more about the project in this new Google case study (also check out our other case studies and papers here). She has also been featured in a Google Reel about the Summit. Her part starts at 1:10 in the video below.

Google Analytics’ Fourteen New Features Revealed at Annual GA Summit 2013

By | Analytics, Google Analytics | One Comment

A new tradition has taken root in the Digital Analytics world. Every year in the beginning of October, Google announces a host of new features and functionality for Google Analytics and Google Analytics Premium at the annual GA Summit. Years past have seen the birth of Real

Time Analytics, Google Tag Manager, and Universal Analytics. This year was no different with fourteen distinct new features being announced. As the picture below illustrates, this year’s theme at the summit was Act, Empower, Access. These fourteen features all fit into one part of this theme.

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PRESS RELEASE: White Label Case Study on MaassMedia’s Work in Doubling Conversion Rates Released by Google

By | Google Analytics, MaassMedia, News, Press Releases | No Comments

PHILADELPHIA, Sept. 26, 2013. MaassMedia, LLC. today announced the release of a new Google case study that documents Maass’s success in doubling conversion rates for a large telecommunications firm by using the new Google Analytics Premium Data-Driven Attribution Model, in partnership with Google Analytics.

MaassMedia, LLC., a leading digital analytics consulting firm based in Philadelphia and an Authorized Reseller for Google Analytics Premium, used the attribution model to evaluate different networks, placements, and creatives in its client’s marketing campaigns and uncovered opportunities that were undervalued by the previous model. These findings were used to optimize marketing spending. Subsequently, the team saw leads from Display increase 10% while cost per lead remains flat. Conversion rates also doubled thanks to optimized display placements.

The results of this project also provide an ongoing evidence-based framework for optimization and decision making in marketing investments. “The possibilities going forward is immense,” says Melissa Shusterman, Director of Strategic Engagement at MaassMedia, “we are excited to help other Premium client benefit from this attribution model.”

This case study is one of four published success stories from the newly developed Data-Driven Attribution Model. A new feature in Google Analytics Premium, the model uses statistical and economic principles to analyze all touch points in a customer”s interactions across search, social, display, email, and other media. Each marketing channels are then assigned values through automatic and dynamic analyses.

To download a copy of the study, visit or

About MaassMedia, LLC:

MaassMedia is a digital marketing analytics consulting firm based in Philadelphia that helps organizations collect and use data to generate actionable customer insights, drive higher site conversions and make better business decisions. Since its inception, MaassMedia has helped numerous clients like Comcast, Coldwell Banker, Gore-Tex, NASDAQ and Lenovo design, develop and implement improvements to their analytics capabilities that deliver measurable and immediate benefits to their bottom-line. For more information, visit

About Google Analytics & Google Analytics Premium:

Google Analytics tells you exactly how visitors got to your site and how they use services and support team, service guarantees, and higher monthly hit limits. For more information, visit