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Event

MaassMedia to Present at Virtual Analytics Summit, with 5000+ Attendees

By | Event | No Comments

Chris Meares, VP Analytics, will be joining more than 25 top industry leaders at this impressive online digital marketing and analytics summit.

Philadelphia, Pennsylvania November 2, 2017 — MaassMedia, LLC today announced that it is participating in the 2017 Analytics Summit. Participants in this virtual summit include industry leaders in the advancing web and mobile app analytics space. Chris Meares was selected to participate in the event by ObservePoint based on his influence in digital marketing and analytics leadership. Read More

Analytics Horror Stories

By | Analytics, Career, Event, Insight | No Comments

Heading to eMetrics Summit in NYC? On October 31, after the conference, venture to the Houndstooth Pub in Hell’s Kitchen for a happy hour networking event sponsored by MaassMedia and Sweetspot. Drinks and snacks are on us! Register here.

It’s that time again — time to get our spook on and recap some of the scariest big data and analytics nightmares we’ve experienced over the years. Join us in this thrilling and spine-tingling post from the MaassMedia team and our Partners at Sweetspot as we reveal the stories that really keep us up at night.

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Analytics that WOW: How Aaron Maass and Sergio Maldonado approach turning big data into useful data

By | Analytics, Career, Event, MaassMedia | No Comments

Heading to eMetrics Summit in NYC? On October 31, after the conference, venture to the Houndstooth Pub in Hell’s Kitchen for a happy hour networking event sponsored by MaassMedia and Sweetspot. Drinks and snacks are on us! Register here.

How do you turn big data into useful data?

First and foremost, it takes inquisitive people that see the patterns that lie beneath the surface.

As founders of Sweetspot and MaassMedia (respectively), Sergio Maldonado and Aaron Maass both believe that a strong data analytics strategy means not just solving problems and finding answers, but asking the right questions. After working in marketing analytics at Comcast and DuPont, Aaron founded MaassMedia with the mission to train analytics consultants to move beyond crunching numbers and building dashboards. Without focusing on creating a strong foundation, earning trust, and building stronger relationships, analytics insights and growth plans often fall flat.

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MaassMedia Q&A: Geofencing Under the Hood

By | Event | No Comments

With Senior Analytics Developer, “Big Wes” Wesley Hall
July 11, 2017
12-12:45 PM EST

Are you considering or already implementing a mobile geofencing program?

Do you have the marketing finesse and technical savvy to get the most out of it?

In this exclusive Q&A, “Geofencing Under the Hood,” MaassMedia Senior Analytics Developer Wes Hall will share his expert tips and answer your questions on how to use analytics to execute highly-targeted mobile marketing campaigns with geofencing.
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Outsider’s Guide to Adobe Summit – Inside the Conference

By | Adobe Analytics, Event | No Comments

This was originally published on LinkedIn on March 30, 2017.

I started writing this on my flight back east from Adobe Summit. I was listening to Bob Dylan’s Rare and Unreleased Collection. It’s Wednesday today and it’s time to post this.

I’ve already posted some of what I was doing when not inside the conference and a lot of you have seen these already: Outsider’s Guide to Adobe Summit and Outsider’s Guide to Adobe Summit – Part 2

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The Outsider’s Guide to Adobe Summit 2017

By | Adobe Analytics, Event | No Comments

This was originally published on LinkedIn on March 15, 2017.

We’re less than a week and counting down to the official start to this year’s Adobe Summit. I haven’t been to the Vegas version, but I really enjoyed the SLC experiences over the years – from the beautiful mountain views from the rooms at Grand America – to dive karaoke bars – to that little coffee roaster across from the parking lot at Little America – to the bakery that makes those special French pastries called Kouign-amann.

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