Digital Video Measurement

Installing Application Development Builds on OTT Devices — A How-to Guide

By | Digital Video Measurement, Tips and Tricks, Video Analytics | No Comments

The following article by Greg Molyneaux was recently featured in the Summer Issue of OTT Video Executive Magazine. To download a pdf of the article as it was originally published, click here.

When a company launches a new mobile/OTT app, it is very important that the mobile/OTT app works properly. This may sound simple, but you would be surprised how many issues arise during the development of a mobile/OTT app.

As a digital analyst, I am often tasked with providing quality assurance for the development builds of my clients’ new apps, which includes testing their functionality and data collection. Doing a quality assurance check of an app before launching is vital to the success of the app.

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Digital Content Ratings: A Must-Have Guide to Implementation and Certification for the Joint Nielsen-Adobe solution

By | Adobe Analytics, Digital Video Measurement | No Comments

Seeking comprehensive measurement of audiences’ content consumption behaviors across digital devices and platforms?

Nielsen Digital Content Ratings (DCR), powered by Adobe, the industry’s first comprehensive measurement platform for digital content, provides this insight into digital audiences. Digital Content Ratings provides content owners with metrics matching those of traditional television such as average audience, reach, frequency, gross rating point (GRP) and time spent, and insights about viewership, that can in turn be used by advertisers and agencies to more accurately plan purchasing of ad inventory associated with digital content.

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