Every time a major sporting event occurs in the US in the past year I hear or read a news report indicating that viewership is down across the board. Nielsen ratings show viewership declining for basically every sport:
When a company launches a new mobile/OTT app, it is very important that the mobile/OTT app works properly. This may sound simple, but you would be surprised how many issues arise during the development of a mobile/OTT app.
As a digital analyst, I am often tasked with providing quality assurance for the development builds of my clients’ new apps, which includes testing their functionality and data collection. Doing a quality assurance check of an app before launching is vital to the success of the app.
Unless you currently live under a rock, you will probably not be shocked by my next statement.
Videos on both the web and mobile are performing well.
One-third of all activity spent online is spent watching video. So how do you know if your videos are engaging viewers?
Seeking comprehensive measurement of audiences’ content consumption behaviors across digital devices and platforms?
Nielsen Digital Content Ratings (DCR), powered by Adobe, the industry’s first comprehensive measurement platform for digital content, provides this insight into digital audiences. Digital Content Ratings provides content owners with metrics matching those of traditional television such as average audience, reach, frequency, gross rating point (GRP) and time spent, and insights about viewership, that can in turn be used by advertisers and agencies to more accurately plan purchasing of ad inventory associated with digital content.