A big company just hired you to help with analytics and deliver insights based on data. It seems like the perfect job: Good salary, lots of responsibility, tons of opportunity to put your knowledge and experience to use.
For the first few months, it’s like drinking from a fire hose. You have a menagerie of tools and applications to learn your way around, a host of complicated reports to take over and a plethora of important people to meet.
It isn’t long, however, before some cracks start to appear and you discover that the organization is not as quite as data-driven or as proficient in digital analytics as you thought.