Telling Stories Through Data Visualization

By | Analytics, Data Visualization | No Comments

Researchers believe storytelling developed and became part of our culture before language was fully established.

Storytelling continues to be deeply woven into the fabric of our being today. It’s how we communicate information to our co-workers, friends and family. It drives the film, television and publishing industries. It’s a powerful tool, and essentially how we connect as a species. Read More

How to Conquer Analytics Dashboard Fatigue

By | Analytics, Data Visualization, Tips and Tricks | No Comments

Business leaders are experiencing fatigue following the onslaught of big data and analytics hype over the past few years. They’ve listened to the “experts” and spent millions on infrastructure, cloud computing and business intelligence tools, expecting to gain transformative insights.

Unfortunately, in many cases that promise has not come to fruition and it’s left the executives wondering how to get the most out of their investments.

Part of the issue lies in the growth in data visualization tools and abundance of easily accessible data creating a drag and drop culture, which ignores the planning necessary to develop great visualizations.

Here are six solutions to get your analytics team moving in the right direction with your visualizations.

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MaassMedia and NativeTrust Consulting Partner on GDPR Readiness and Digital Data Integrity

By | Analytics, News, Press Releases | No Comments

MaassMedia, the digital analytics consulting firm based in Philadelphia, PA and NativeTrust Consulting, an Internet policy consultancy based in McLean, VA are partnering to offer, for the first time, data strategy services that focus both on General Data Protection Regulation (GDPR) compliance and digital data integrity and governance.

The GDPR, which will go into effect on May 25, 2018, will require companies that collect EU prospect or customer data to adhere to strict new data and privacy rules. Offenders may be subject to substantial fines, including US companies that have an EU based online audience.  

MaassMedia and NativeTrust will work with organizations to help them prepare for GDPR compliance and develop digital data collection programs that effectively evaluate and improve digital customer experience.

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How Data Professionals Can Get a Seat at the Table

By | Analytics, Career | No Comments

A big company just hired you to help with analytics and deliver insights based on data. It seems like the perfect job: Good salary, lots of responsibility, tons of opportunity to put your knowledge and experience to use.

For the first few months, it’s like drinking from a fire hose. You have a menagerie of tools and applications to learn your way around, a host of complicated reports to take over and a plethora of important people to meet.

It isn’t long, however, before some cracks start to appear and you discover that the organization is not as quite as data-driven or as proficient in digital analytics as you thought.

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The Dude’s Guide to Analytics: How Jeff Lebowski Would Use Analytics to Drive Customer Insights

By | Analytics, Insight, Optimization | No Comments

Do you think dealing with data is painful? Are you getting FOMO attacks because you think everyone is getting great insights and you’re just looking at a bunch of numbers that don’t really “say” anything? Are you getting tired of all the hype around “data driven digital transformation” and other such corporate speak?

If you answer yes, or even let yourself think of answering yes to at least one of those questions, then, take a breath, sit back, get yourself a White Russian, and let’s get some friendly advice from none other than our good friend, the Dude – that’s right, Jeff Lebowski. Read More

What every digital marketer, product manager, and content owner needs to know about digital data quality

By | Analytics, Insight | No Comments

How do you get clear and actionable insights to improve the performance of your digital marketing campaigns, increase customer engagement with content, or build revenue from your online shopping cart?

It’s likely that you have a set of reports, dashboards and analyses that you use to monitor how your digital initiatives are performing. You may even use predictive analytics and multi-channel attribution models to forecast and plan budgets. You may also be deploying personalization strategies based on online customer behavior. Read More

Understanding and Meeting the Challenges of Digital Transformation

By | Analytics, Insight | No Comments

When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur overnight. So, why then, in the enterprise, do we expect that digital transformation can occur over the course of a year or two? Read More

MaassMedia Launches MaassIQ Digital Analytics Training for Organizations

By | Analytics, News | No Comments

MaassMedia is excited to announce the launch of its comprehensive analytics training program for organizations. MaassIQ Digital Analytics Training is a customizable program, offering course tracks in Google Analytics, Adobe Analytics, Data Visualization, and Strategy that meet the needs of your employees and your company’s use cases. CEO Aaron Maass founded MaassMedia with the mission of training analytics consultants to move beyond crunching numbers and building dashboards to provide organizations with strategic guidance to move their businesses forward. Now, MaassMedia is taking Aaron’s vision for training directly to the organization. Read More