Adobe Analytics

Outsider’s Guide to Adobe Summit – Inside the Conference

By | Adobe Analytics, Event | No Comments

This was originally published on LinkedIn on March 30, 2017.

I started writing this on my flight back east from Adobe Summit. I was listening to Bob Dylan’s Rare and Unreleased Collection. It’s Wednesday today and it’s time to post this.

I’ve already posted some of what I was doing when not inside the conference and a lot of you have seen these already: Outsider’s Guide to Adobe Summit and Outsider’s Guide to Adobe Summit – Part 2

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The Outsider’s Guide to Adobe Summit 2017

By | Adobe Analytics, Event | No Comments

This was originally published on LinkedIn on March 15, 2017.

We’re less than a week and counting down to the official start to this year’s Adobe Summit. I haven’t been to the Vegas version, but I really enjoyed the SLC experiences over the years – from the beautiful mountain views from the rooms at Grand America – to dive karaoke bars – to that little coffee roaster across from the parking lot at Little America – to the bakery that makes those special French pastries called Kouign-amann.

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Digital Content Ratings: A Must-Have Guide to Implementation and Certification for the Joint Nielsen-Adobe solution

By | Adobe Analytics, Digital Video Measurement | No Comments

Seeking comprehensive measurement of audiences’ content consumption behaviors across digital devices and platforms?

Nielsen Digital Content Ratings (DCR), powered by Adobe, the industry’s first comprehensive measurement platform for digital content, provides this insight into digital audiences. Digital Content Ratings provides content owners with metrics matching those of traditional television such as average audience, reach, frequency, gross rating point (GRP) and time spent, and insights about viewership, that can in turn be used by advertisers and agencies to more accurately plan purchasing of ad inventory associated with digital content.

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Best Practices for Writing Adobe Processing Rules

By | Adobe Analytics, Analytics | One Comment

Our last post about Adobe processing rules introduced you to some basic concepts, such as how data is handled and how context data variables compare to regular props and eVars.  Here, we’ll share some best practices that we discovered after writing several hundred (yes, hundred) rules.  While there are multiple ways to write rules and achieve the same results, there are some exercises that you should always follow to ensure your rules are comprehensive and accurate. Read More