Evan is a senior digital analyst who joined MaassMedia in March 2016. He has a passion for building strong analytics programs by working with stakeholders to develop infrastructure, governance, processes and solutions that put the right information in the hands of end-users when they need it most.
What is a fun fact about you (that has nothing to do with analytics?)
I have a collection of over 200 shot glasses. I’ve been collecting them since I was around 10 years old (long before I started drinking alcohol!). I can’t remember what exactly made me want to collect shot glasses as souvenirs as opposed to keychains or t-shirts or anything else. But at this point, it’s what I buy for myself when I go somewhere new, and what I ask friends and family to bring back for me when they travel.
How did you get into analytics?
During college I interned at an eLearning company in their product marketing department. Through the course of two internships my manager and I discovered that I had a talent for manipulating data in Excel. After college I found a job doing digital marketing and analytics, and as time went on my role shifted more and more into being an analytics specialist. The rest, as they say, is history.
What is your favorite sport?
Baseball. I follow the professional baseball industry 12 months a year, have read a couple dozen books about the game and the industry, and wrote the capstone paper for my undergrad degree on the influence that Major League Baseball teams’ investment in training academies in the Dominican Republic has had on that country.
What’s the coolest place you’ve traveled to?
I spent 6 months in Costa Rica during a gap year between high school and college. I worked with a volunteer program, mostly at an elementary school where I assisted their English teacher. It’s an amazing country with beautiful landscapes, beaches, cloud forests, active volcanoes, and the people were absolutely wonderful. I can’t wait to go back.