FOR IMMEDIATE RELEASE:

MAASSMEDIA, LLC SPONSORS WAA SYMPOSIUM ON CUSTOMER ANALYTICS

(Philadelphia, PA, October 25, 2011) - MaassMedia is proud to announce that it will be the Wireless Sponsor of the Web Analytics Association's Symposium on Customer Analytics to be held at the Ritz Carlton in Philadelphia on Wednesday, November 2.

The Web Analytics Association (WAA) Symposium will feature presentations from some of the world's top analytics visionaries, including Jim Sterne, Brett Error, Peter Sanborn and David McBride.

We are very excited to welcome the WAA and these esteemed speakers to Philadelphia and hope this event helps put Philadelphia on the map as one of the country's leading centers of innovation and excellence in web, e-marketing and customer analytics.

Please put this wonderful event on your calendar and, if you do attend be sure to stop by the MaassMedia E-Marketing Analytics table to say hello.

To register for the WAA Philadelphia Symposium, click here.

For more information about the Web Analytics Association and how to join, click here.

About the Web Analytics Association:

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, professional development, certification, developing standards and best practices including the Code of Ethics, conducting research and advocating for issues that advance the industry. The organization has more than 1,800 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA website at www.webanalyticsassociation.org.

About MaassMedia, LLC:

MaassMedia is an e-marketing and web analytics consulting firm based in Philadelphia that helps organizations collect and use online data to generate actionable customer insights, drive higher site conversions and make better business decisions.  MaassMedia is a Google Analytics Certified Partner and is certified in Adobe Omniture implementation.  Since its inception, MaassMedia has helped numerous clients like Publishers Clearing House, Comcast, Nasdaq, Gore-Tex, Coldwell Banker and Waterford Wedgwood Royal Doulton design, develop and implement improvements to their analytics capabilities that deliver measurable and immediate benefits to their bottom-line.

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