FOR IMMEDIATE RELEASE:

MAASSMEDIA, LLC BECOMES A GOOGLE ANALYTICS CERTIFIED PARTNER

(Philadelphia, PA, May 30, 2011) - MaassMedia is proud to announce that Google has selected it to be a Google Analytics Certified Partner (GACP).  This prestigious recognition is bestowed upon only a handful of agencies that are carefully vetted by Google and meet high standards for quality.

“MaassMedia is honored to be designated a Certified Partner by Google,” says Aaron Maass, managing director of MaassMedia.

As a Google Analytics Certified Partner, MaassMedia is officially approved to install, customize, optimize and support implementations of Google Analytics on behalf of Google through service programs and consulting projects.

The application process is rigorous and “meant to ensure that your business will be able to perform sound technical and analytical Google Analytics work,” says Jesse Nichols, Partner Program Manager for Google Analytics & Website Optimizer.

Candidates for the GACP program must demonstrate:

• Evidence of deep domain expertise in web analytics
• The ability to go beyond simple, standard implementations
• In-depth experience getting paid to customize and deploy GA
• Proof of the value delivered to clients in terms of positive results

According to Mr. Nichols, MaassMedia meets all of the requirements, adding, “We were impressed by the caliber and sophistication of [their] work.”

“Acceptance into the GACP program,” says Maass, “is a great reward for the hard work of our analysts and a testament to their dedication to excellence providing our clients with top-notch web analytics services and advice.”

About Google Analytics:

Google Analytics tells you exactly how visitors got to your site and how they use it. It can help you identify bottlenecks and gives you ideas for improvements, leaving you to concentrate on your marketing campaigns and increase your returns. Google Analytics is an advanced, easy-to-use tool. The software has all the functions that you’d expect from an advanced web analysis package. For more information, visit www.google.com/analytics.

About MaassMedia, LLC:

MaassMedia is an e-marketing and web analytics consulting firm based in Philadelphia that helps organizations collect and use online data to generate actionable customer insights, drive higher site conversions and make better business decisions.  Since its inception, MaassMedia has helped numerous clients like Publishers Clearing House, Comcast, Nasdaq, Gore-Tex, Coldwell Banker and Waterford Wedgwood Royal Doulton design, develop and implement improvements to their analytics capabilities that deliver measurable and immediate benefits to their bottom-line.

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