DIGITAL ANALYTICS STRATEGY TRAINING

Spread the gospel of analytics

Until everybody buys in, your analytics efforts won’t get off the ground. That makes sharing and promoting the value of digital analytics across your organization job number one. It’s up to you to show your organization the power of data analysis to drive insights and promote the right decisions.

Our team of battle-hardened MaassIQ analytics stars will help. They’ll distill everything they’ve learned about analytics’ remarkable marketing and problem-solving capacities to convert non-believers, skeptics, and the unschooled so you can get the buy-in you need.

Digital Analytics for Decision Making

COURSE 1
Who Should Attend:

Marketers, Sales Teams, Content Managers, and C-level and Senior Executives.

Prerequisites:

None.

About the Course

Introduce your organization to the fundamentals of digital analytics and its uncanny ability to help you assess the performance of your marketing channels and point the way to the stars. We’ll cover everything the powers that be need to understand about analytics.

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Win Over Executives with Data Visualization

COURSE 2
Who Should Attend:

Marketers, Sales Team, Content Managers, Web Managers, and Analysts.

Prerequisites:

This course is for individuals who regularly present data to executives using PowerPoint and/or Excel.

About the Course

Seeing is believing, and in this course, our analytics experts reveal the many lessons they’ve learned about using data visualization to drive critical insights straight into the hearts and minds of decision makers. It’s a strategic look at the approaches and tools you can and should be using to show higher-ups all they’ve yet to see.

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Show Me the Money: Financing Your Analytics Program for Success

COURSE 3
Who Should Attend:

Analytics VPs, Directors, and Managers

Prerequisites:

For analytics program managers and leaders who want to obtain more support and increased budgets.

About the Course

When it comes to analytics, low budgets mean fewer actionable insights. In this unique session, our instructors translate their years of successfully building business cases for increased executive investment in digital analytics into concrete strategies you can use to create support and boost funding.

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Prepare Your Organization for GDPR: A Compliance Readiness Bootcamp

COURSE 4
Who Should Attend:

Marketing and digital managers, policy stewards, and managers/executives in Regulatory Compliance, IT, Human Resources, Security, Communications, PR, and Procurement from any organization that collects personal information from EU prospects or customers.

Prerequisites:

None.

About the Course

If you are anything like 94% of organizations outside the European Union, you are probably not on target to comply with the General Data Protection Regulation (GDPR) directive. In this workshop with Kristina Podnar you’ll create a practical plan for GDPR compliance through hands-on exercises, use a checklist to identify GDPR gaps, and learn through organizational case studies. With the right plan in place, you’ll be better prepared to avoid liabilities.

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