SHOW ME THE MONEY: FINANCING YOUR ANALYTICS PROGRAM FOR SUCCESS

Get the buy-in you want and the budget you need.

Business leaders are increasingly savvy about the benefits of analytics and the vast riches promised by optimized digital journeys. Yet ironically, analytics often remains a tough sell to the executives funding your program.

While there’s no standard set of practices to guarantee commitment, there’s plenty you can do. Using exercises, discussion, and small group collaboration, MaassIQ instructors who have been there will share the strategies and tactics they’ve found most successful in building the business case for increased investment. You’ll emerge positioned to give your program a higher profile and (believe it) better funding.

Who Should Attend:

Analytics VPs, Directors, and Managers.

Learn how to:
  • Create a thriving analytics culture.
  • Manage your stakeholders and their expectations.
  • Know when to hire, who to hire, and who to let go.
  • Evaluate the effectiveness of governance.
  • Create support and goodwill from your stakeholders, team, and execs.
Prerequisites:

For analytics program managers and leaders who want to obtain more support and increased budgets.

Our Guarantee:

You will garner increased executive investment in digital analytics and build concrete strategies to create support and boost funding.

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