Open the cage and see all the tricks it can do
TAMING THE BEAST: A STARTER GUIDE TO ADOBE ANALYTICS
Learn how to deliver the custom insights that fast-track your campaigns, content, customer experience, and eCommerce activities. Practice our time-saving tips and tricks to navigate the rich user interface like an authority.
Marketers, Content Managers, Analysts, Senior Executives.
- Recognize how Adobe Analytics’s data collection and processing affect how metrics are calculated and presented in reports.
- Select and customize your view of reports in the Adobe Analytics Reporting interface.
- Read content, engagement, marketing and commerce reports to plan future digital tactics, campaigns and strategies
- Identify where your visitors are coming from and how they’re engaging with your site.
- Create powerful segments that drill down on user engagement and target your best audiences effectively.
- Choose the best Adobe Analytics reporting and dashboard options (Report Builder, dashboard reportlets, etc.) to fit the custom requirements of executives and other stakeholders.