TAMING THE BEAST: A STARTER GUIDE TO ADOBE ANALYTICS

Open the cage and see all the tricks it can do

Adobe Analytics is the biggest, baddest, most fearsome analytics solution on Earth. In this interactive session, our MaassIQ analytics pros will draw on their real-world experiences and your use cases to show you how to exploit its complexities for immediate value.

Learn how to deliver the custom insights that fast-track your campaigns, content, customer experience, and eCommerce activities. Practice our time-saving tips and tricks to navigate the rich user interface like an authority.

Who Should Attend:

Marketers, Content Managers, Analysts, Senior Executives.

Learn how to:
  • Recognize how Adobe Analytics’s data collection and processing affect how metrics are calculated and presented in reports.
  • Select and customize your view of reports in the Adobe Analytics Reporting interface.
  • Read content, engagement, marketing and commerce reports to plan future digital tactics, campaigns and strategies
  • Identify where your visitors are coming from and how they’re engaging with your site.
  • Create powerful segments that drill down on user engagement and target your best audiences effectively.
  • Choose the best Adobe Analytics reporting and dashboard options (Report Builder, dashboard reportlets, etc.) to fit the custom requirements of executives and other stakeholders.
Prerequisites:

None.

Our Guarantee:

Students will become skilled, data-driven decision makers able to accurately evaluate website performance and understand what makes marketing channels tick.

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