MaassMedia, the digital analytics consulting firm based in Philadelphia, PA and NativeTrust Consulting, an Internet policy consultancy based in McLean, VA are partnering to offer, for the first time, data strategy services that focus both on General Data Protection Regulation (GDPR) compliance and digital data integrity and governance.
The GDPR, which will go into effect on May 25, 2018, will require companies that collect EU prospect or customer data to adhere to strict new data and privacy rules. Offenders may be subject to substantial fines, including US companies that have an EU based online audience.
MaassMedia and NativeTrust will work with organizations to help them prepare for GDPR compliance and develop digital data collection programs that effectively evaluate and improve digital customer experience.
“We’re pleased to be working with Kristina Podnar of NativeTrust Consulting LLC, to ensure that enterprise businesses are aware of the upcoming shift in regulatory requirements and have a practical way to step into compliance,” says Aaron Maass, CEO of MaassMedia.
“Sound data practices supported by good digital policy enable the organization to align with governmental mandates. Moreover, they open the door to competitive advantage and allow the business to leverage digital in service to its broader mission,” says Kristina Podnar, Principal of NativeTrust. “We are delighted to partner with MaassMedia LLC and enable enterprises to meet their GDPR and policy requirements.”
About NativeTrust LLC
Founded in 2006 and with offices in McLean, VA, NativeTrust Consulting, LLC, is a digital governance consultancy focused on creating opportunities through digital policy for global 1000, government, and not-for-profit organizations.
Through an experienced team led by Kristina Podnar, we create frameworks that aren’t a set of restrictions, but a means of liberating the organization from uncertainty, risk, and internal chaos to take full advantage of digital opportunities. We design solutions around your business, responsive to its unique priorities and flexible for its future online growth.
Our efforts bring clarity to the global organization and its regulatory environments to rapidly customize a policy framework that frees the team to leverage digital in service of its broader mission.
About MaassMedia LLC
Founded in 2008, MaassMedia is an independent, specialty analytics consulting firm based in Philadelphia, PA, with offices located in Washington, D.C. and Atlanta, GA.
We provide guidance and leadership to leading global brands seeking to optimize their investments in digital multichannel content, marketing, and customer experience initiatives.
We have particular expertise in analyzing digital customer journey, user experience, voice of customer, and social media data, working extensively with platforms such as Adobe Analytics and Google Analytics, as well as with social media listening, visualization, and optimization testing tools.