Meet Aaron, MaassMedia Founder & CEO

By September 18, 2017MaassMedia

I love business. I filed for a patent when I was 12, had my own stockbroker when I was 14, started a business club when I was 16, and over the years have founded 3 start-ups and worked for some of the world’s largest companies. Not many things excite me more than understanding the psychology behind why people buy. In my current role as the CEO of MaassMedia, I love working with and growing our team of super smart analysts to help our clients unlock unseen possibilities with data.


What is a fun fact about you (that has nothing to do with analytics?)

I once had a part-time job as a ferryboat captain in the Boston Harbor when the only experience I had before that was driving a 16′ Boston Whaler around. This made for some interesting dock landings, which must have been harrowing for some of our passengers.

What’s your favorite book and why?

I have many favorite books, but one that has recently been helpful is, “A Dude’s Guide to Babies” because, as a new father, I’m finding there’s A LOT I don’t know!

What’s your favorite food?

My favorite food is pho. It’s healthy, hydrating and delicious, and you get a lot for your money.

How did you get into analytics/engineering/etc.?

I co-founded an ad-tech SAS company back in 1998, and website traffic tracking and reporting was the most asked for feature. As a result, our product morphed into a digital analytics tool and I’ve been doing some form of that ever since.

Who is your role model?

My grandfather, Richie, is my role model because of his extraordinary success in business, politics and philanthropy and also my grandmother, Charlotte, because of her unique combination of humor and stoicism when going against the odds.

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