Why You Should Submit to the Journal of Applied Marketing Analytics

By November 15, 2016News

Last July, at the recommendation of my esteemed colleague, Chris Johannessen, I was invited to join the Editorial Board of the journal – Applied Marketing Analytics (AMA).

The AMA, which is a publication of Henry Stewart Publications, is for anyone directly involved in or concerned with marketing analytics, customer insight and business intelligence. 

It aims to support practitioners and academics in their professional development and publishes a wide range of peer-reviewed, quantitative and qualitative papers, practice articles, research papers, legal and regulatory updates and case studies written by leading professionals and academics.

I take my responsibilities very seriously and was a little hesitant to commit given my schedule, but Julie Kerry, the Publisher of the AMA assured me it wouldn’t take too much time.  Plus, I didn’t want to pass up the chance to join the 33 other industry veterans on the prestigious board, including Justin Cutroni, Jim Sterne, Jonathan Copulsky and Susan Hammes.

The process is relatively easy and fun, at least for me.  Julie emails me an article submitted for publication, usually 5 – 12 pages in length, and gives me about a week to read and comment on it.  I then rate the article in 20 different categories, including Readability, Originality and its overall Value to readers.  Since becoming a member of the editorial committee, I have reviewed four articles for publication, or about one a month.

The AMA is currently welcoming the submission of articles for the next issue of the journal.  The deadline for articles is December 15 and you can find more details about the requirements here:


Some of the topics we are looking for people to write about include:

  • Too much counting and reporting, not enough analysis and findings: how can analytics be used to optimize marketing and not just measure it?
  • What will analytics departments look like in 2021?
  • How can organizations become more effective in converting analytics into management actions?
  • How should analytics respond to the lack of people with skills required for the new world?
  • What is the right set of technologies to effectively analyze marketing effectiveness?

If you have something worthwhile to say and would like to be considered for publication in the next issue of the AMA, I would personally like to encourage you to submit your article here.

Thanks in advance,


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